{"id":170572,"date":"2025-07-08T18:44:05","date_gmt":"2025-07-08T16:44:05","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=170572"},"modified":"2025-12-16T19:45:13","modified_gmt":"2025-12-16T18:45:13","slug":"burberry-a-summer-campaign-inspired-by-the-glastonbury-music-festival","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/burberry-a-summer-campaign-inspired-by-the-glastonbury-music-festival\/","title":{"rendered":"Burberry: a summer campaign inspired by the Glastonbury music festival"},"content":{"rendered":"<h4>For its 2025 summer campaign, the British brand is evoking memories of the Glastonbury music festival. Since the late 1970s, Worthy Farm has been a melting pot of popular music culture across the Atlantic. This is an opportunity for Burberry to highlight one of the contemporary hallmarks of its brand identity: its roots in live music.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><b>Camping tents, mud, rubber boots<\/b>, short outfits worthy of Coachella, more or less protected by raincoats and parkas, and <b>a rock-inspired lineup<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p>There&#8217;s no doubt about it, <strong>Burberry&#8217;s summer campaign transports us to Glastonbury<\/strong> (Glasto to those in the know) in <strong>Somerset County<\/strong> (south-west England) with its iconic music festival, which became an annual event in the early 1980s. David Bowie, Pulp, Blur, Radiohead, Jamiroquai&#8230; All the big names in Britpop have played here. With <b>210,000 festival-goers in 2024<\/b>, this event ranks alongside Coachella, Lollapalooza, and Sziget<b> as one of the most famous music festivals in the world.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><strong>A true cultural manifesto for Britishness<\/strong>,<strong> the campaign<\/strong>, shot by Drew Vickers,<strong> capitalizes on the reunion of Oasis<\/strong>, the legendary 1990s Britpop band, whose series of 41 concerts began on July 4.<\/p>\n<p>&nbsp;<\/p>\n<h3>A cast so British it could be at Glasto<\/h3>\n<p>&nbsp;<\/p>\n<p>If the campaign were a real concert, commentators would have praised its five-star lineup, given its <strong>many headliners<\/strong>.<strong> Two living legends<\/strong> <strong>stand out from this array of celebrities<\/strong>, some more current than others.<\/p>\n<p>&nbsp;<\/p>\n<p>We already note the majestic presence of <strong>Liam Gallagher, the fiery frontman of the rock band Oasis.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_170591\" aria-describedby=\"caption-attachment-170591\" style=\"width: 819px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-170591\" title=\"Burberry Liam Gallagher\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Burberry_Liam_Gallagher-819x1024.jpg\" alt=\"Burberry Liam Gallagher\" width=\"819\" height=\"1024\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Burberry_Liam_Gallagher-819x1024.jpg 819w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Burberry_Liam_Gallagher-240x300.jpg 240w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Burberry_Liam_Gallagher-768x960.jpg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Burberry_Liam_Gallagher-1229x1536.jpg 1229w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Burberry_Liam_Gallagher-480x600.jpg 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Burberry_Liam_Gallagher-750x938.jpg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/07\/Burberry_Liam_Gallagher.jpg 1280w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption id=\"caption-attachment-170591\" class=\"wp-caption-text\">Liam Gallagher <span style=\"font-weight: 400;\">\u00a9 <\/span>Burberry<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113405\" class=\"elementor elementor-113405 elementor-111955\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7d49f1 e-con-full e-flex e-con e-child\" data-id=\"c7d49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c73fc5 elementor-widget elementor-widget-spacer\" data-id=\"7c73fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60ad49c e-con-full e-flex e-con e-parent\" data-id=\"60ad49c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28725a9 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"28725a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTo continue reading this article, create a free 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data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1297\" height=\"206\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png\" class=\"attachment-full size-full wp-image-26712\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png 1297w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-300x48.png 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1024x163.png 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-768x122.png 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1536x244.png 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-2048x326.png 2048w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-750x119.png 750w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67df98 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"d67df98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t miss out on the latest luxury business news.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8de6c6 elementor-widget elementor-widget-image\" data-id=\"c8de6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg.webp\" class=\"attachment-full size-full wp-image-136619\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/luxus-magazine15-years-later-oasis-are-back-at-last\/\">[Luxus Magazine] 15 years later, Oasis is (finally) back<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: Gene Gallagher, son of frontman of the band Oasis, Liam Gallagher \u00a9 Burberry<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For its 2025 summer campaign, the British brand is evoking memories of the Glastonbury music festival. Since the late 1970s, Worthy Farm has been a melting pot of popular music culture across the Atlantic. This is an opportunity for Burberry to highlight one of the contemporary hallmarks of its brand identity: its roots in live music.<\/p>\n","protected":false},"author":507,"featured_media":170569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"With British rock band Oasis reuniting, Burberry unveils its 2025 summer campaign celebrating unity through music.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964],"tags":[23258,23209,24470,24133,22394,23832,22988],"class_list":["post-170572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-burberry-en","tag-campaigns-en","tag-communication-et-marketing","tag-divertissement-en","tag-focus-en","tag-music","tag-united-kingdom"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/170572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=170572"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/170572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/170569"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=170572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=170572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=170572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}