{"id":169619,"date":"2025-06-27T16:29:46","date_gmt":"2025-06-27T14:29:46","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=169619"},"modified":"2025-10-14T16:38:19","modified_gmt":"2025-10-14T14:38:19","slug":"how-hermes-successfully-revisits-the-escape-game","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/how-hermes-successfully-revisits-the-escape-game\/","title":{"rendered":"How Herm\u00e8s successfully revisits the escape game"},"content":{"rendered":"

From June 19 to 29, Herm\u00e8s is bringing its escape game to New York. Entitled \u201cMystery at the Grooms,\u201d this playful pop-up installation highlights the equestrian and poetic identity of the House, while showcasing its expertise.<\/h4>\n

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At a time when major fashion houses are taking over the coastline and decorating private beaches and hotel pools in their signature colors, Herm\u00e8s, a master of the \u201csideways move,\u201d has chosen to roll out a different kind of pop-up: an escape game.<\/p>\n

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Following on from the West Bund Dome in Shanghai last December, its \u201cGrooms House\u201d pop-up is now coming to a new destination: New York.<\/p>\n

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For a week and a half<\/b>, the Faubourg Saint-Honor\u00e9-based brand has chosen to take over 299 South Street<\/b>, home to the Pier 36<\/b> event space. This escape game serves both to tell the brand’s story<\/b>\u2014but in a discreet way\u2014and to raise public awareness of its various crafts<\/b>, to the point of being seen as a concrete example of \u201cstory living.\u201d<\/p>\n

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This installation will travel to Tokyo and Singapore before arriving in Paris.<\/b><\/p>\n

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A mystery to solve<\/h2>\n

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Amidst \u201cluxury fatigue,\u201d Herm\u00e8s has chosen the path of free access sprinkled with a touch of exclusivity<\/b>. The escape game offered by the brand, accessible to ages 7 and up by reservation<\/b>, is 100% free<\/b>. Each session<\/b> lasts approximately one hour<\/b>, with the luxury brand opting for an immersive experience based on time<\/b> rather than a simple fleeting activity.<\/p>\n

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\u201cWith this installation, the House is once again exploring a territory that one would not expect from such a codified, prestigious, and quiet luxury brand: that of play, participation, and surprise,\u201d emphasizes R\u00e9mi le Druillenec, CEO of the customer experience agency H\u00e9ro\u00efne.<\/p>\n

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\u00a9 <\/span>Herm\u00e8s<\/figcaption><\/figure>\n

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