<\/p>\n
<\/p>\n
New players and large groups alike are feeling the effects of this turbulence: Coty is considering a split, Courbet has been liquidated, and Pernod Ricard is rolling out its \u201cTomorrow 2\u201d reorganization plan. The reorganization aims to simplify its structure and consolidate its brands into two divisions (Gold: whiskey, champagne, cognac; Crystal: vodka, aperitifs) in a context of declining demand. The shake-up will be accompanied by job cuts, particularly in China, and a cost-cutting target of \u20ac1 billion by 2029.<\/p>\n
<\/p>\n
The slowdown is confirmed by the latest Bain & Altagamma report, which forecasts a 2-5% decline in the global luxury market in 2025. Since 2022, interactions with traditional brands have fallen sharply: 40% fewer searches, social media following down 90%, and engagement down 40%. The reasons? Weariness with high prices and creativity deemed too timid.<\/p>\n
<\/p>\n
To face these headwinds, brands must rethink their strategies without betraying their identity.<\/p>\n
<\/p>\n
Retail remains central\u2014and fragile. With 70% of the workforce in direct contact with customers, talent is key, but rare. MAD and the Colbert Committee have just published a groundbreaking HR study.<\/p>\n
<\/p>\n
Luxus Plus was there and has prepared a comprehensive report on the key points to remember. Unsurprisingly, management teams are also changing: Ruth Warder is joining Chanel, Heather Kaminetsky is returning to Net-a-Porter, and Prada’s \u201cbrand CEO,\u201d Gianfranco D’Attis, is stepping down at the end of June, to be replaced on an interim basis by Andrea Guerra.<\/p>\n
<\/p>\n
At Kering, Luca de Meo, former CEO of Renault, is taking the reins of the group, illustrating the desire to instill a more structured and industrial vision. This renewal is now complemented by the strategic repositioning of Net-a-Porter, which is taking a new managerial direction online.<\/p>\n
<\/p>\n
As the YNAP (Yoox Net-a-Porter) group restructures to integrate the emerging Mytheresa offering via the \u201cLuxExperience\u201d project, Alison Loehnis, a key figure at Net-a-Porter, left her position at the end of May 2025, paving the way for new leadership. This handover comes after a 15% drop in sales in Q2 2024 and marks a turning point. The group aims to return to profitability by reviewing its operations, business model, and customer experience. The challenge is significant: to revitalize an iconic luxury digital platform in the face of pressure from increasingly competitive online retail.<\/p>\n
<\/p>\n
Creativity is also undergoing change, with new artistic talent being brought in to revive fashion houses. At Dior, Jonathan Anderson has taken over as creative director, embodying a significant stylistic shift. Finally, Francesco Risso is leaving Marni after eight years as creative director, during which he imposed an avant-garde and deeply expressive vision, combining exuberance and deconstruction.<\/p>\n
<\/p>\n
But this week, the luxury industry has shown that its transformation is not limited to the creative renewal of its products: brands are focusing on experience, diversification, and cultural roots (Marni, Dior). However, major fashion houses are seeking new impetus through digital restructuring (Net-a-Porter) and structural reorganization (Pernod Ricard).<\/p>\n
<\/p>\n