{"id":169224,"date":"2025-06-24T10:00:40","date_gmt":"2025-06-24T08:00:40","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=169224"},"modified":"2025-11-26T11:22:45","modified_gmt":"2025-11-26T10:22:45","slug":"charlotte-tilbury-beautifies-the-dallas-cowboys-cheerleaders","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/charlotte-tilbury-beautifies-the-dallas-cowboys-cheerleaders\/","title":{"rendered":"Charlotte Tilbury beautifies the Dallas Cowboys Cheerleaders <img class=paid src=\/paid.png>"},"content":{"rendered":"<h4>Charlotte Tilbury continues its foray into the world of sports. After the F1 paddocks, the luxury beauty brand, owned by the Spanish group Puig, is now entering the stadium. The company has become the first beauty partner of the Dallas Cowboys Cheerleaders (DCC), the cheerleading squad for the Dallas Cowboys American football team.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><b>From F1 to the NFL<\/b>, Charlotte Tilbury has just taken a giant leap forward.<\/p>\n<p>&nbsp;<\/p>\n<p>After partnering with the female drivers of the F1 Academy, the brand has now secured <b>a partnership deal in the very male-dominated world of American football<\/b> with its biggest fans, who are firmly rooted in the sporting and cultural landscape of the United States: cheerleaders.<\/p>\n<p>&nbsp;<\/p>\n<p>Charlotte Tilbury didn&#8217;t choose just any cheerleading team: it&#8217;s the Dallas Cowboys Cheerleaders (DCC), affectionately known as \u201cAmerica&#8217;s Sweethearts.\u201d Since 1961, this group of <b>36 women<\/b> has held <b>high standards of dance technique, beauty, style, and athleticism<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Exclusive partnership<\/h2>\n<p>&nbsp;<\/p>\n<p>\u201cAmerica&#8217;s sweethearts become Charlotte Tilbury&#8217;s sweethearts,\u201d said <b>Charlotte Tilbury<\/b>, <b>CEO and creative director of the eponymous beauty brand<\/b>, on social media about the Dallas Cowboys Cheerleaders.<\/p>\n<p>&nbsp;<\/p>\n<p>The designer does not hesitate to describe <b>its members<\/b> as \u201csensational, unstoppable and inspiring\u201d who, according to the team&#8217;s official website, <b>\u201cbring energy and enthusiasm to the field.\u201d<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>Through this partnership, Charlotte Tilbury will provide makeup, skincare, and fragrance services to all members of the Dallas Cowboys Cheerleaders throughout the 2025-2026 NFL season.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113401\" class=\"elementor elementor-113401 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36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Access all our events<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Luxury Journals and Luxus Magazine in print and digital 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data-id=\"7cccfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp\" class=\"attachment-full size-full wp-image-137641\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/when-beauty-shifts-into-high-gear-in-f1-racing\/\">When beauty shifts into high gear in F1 racing<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: Charlotte Tilbury<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charlotte Tilbury continues its foray into the world of sports. After the F1 paddocks, the luxury beauty brand, owned by the Spanish group Puig, is now entering the stadium. The company has become the first beauty partner of the Dallas Cowboys Cheerleaders (DCC), the cheerleading squad for the Dallas Cowboys American football team.<\/p>\n","protected":false},"author":507,"featured_media":169220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Charlotte Tilbury has signed its first sports partnership in the United States with the Dallas Cowboys Cheerleaders for the 2025-2026 NFL season.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964],"tags":[23653,24133,24004,22419,23207,23273,23393],"class_list":["post-169224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-abonnes-en","tag-divertissement-en","tag-etats-unis-en","tag-news-en","tag-parfums-et-cosmetiques-en","tag-puig-en","tag-sport-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/169224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=169224"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/169224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/169220"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=169224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=169224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=169224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}