{"id":168700,"date":"2025-06-17T19:00:54","date_gmt":"2025-06-17T17:00:54","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=168700"},"modified":"2025-10-12T16:28:09","modified_gmt":"2025-10-12T14:28:09","slug":"niche-perfumes-matiere-premiere-opens-its-first-boutique-in-paris","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/niche-perfumes-matiere-premiere-opens-its-first-boutique-in-paris\/","title":{"rendered":"Niche perfumes: Mati\u00e8re Premi\u00e8re opens its first boutique in Paris"},"content":{"rendered":"

The young perfume house, supported by Kering Beaut\u00e9 since last year, has opened its first store in Paris, on the prestigious Rue Saint Honor\u00e9. Booming and already well established worldwide through a highly selective distribution network, it aims to open around 20 stores in its priority markets.<\/h4>\n

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A big first for…Mati\u00e8re Premi\u00e8re<\/b>!<\/p>\n

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The young perfume house, founded in 2019 by Aur\u00e9lien Guichard, Caius von Knorring, and C\u00e9dric Meiffret, supported by Kering Beaut\u00e9, opened its first store on June 7 in Paris, at 306 Rue Saint Honor\u00e9. Until now, its products were only available in select stores around the world.<\/p>\n

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Although this first store is relatively small (46 m\u00b2), its prestigious Parisian location was not chosen at random.<\/p>\n

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The ideal setting<\/h2>\n

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\u201cThis opening is an opportunity to bring our vision of contemporary perfumery to life in a place that reflects who we are,\u201d said Aur\u00e9lien Guichard, co-founder, perfumer, and artistic director of the Maison<\/b>. “We want our customers to feel the direct connection between the raw beauty of the ingredients and the fragrances I create, with authenticity and modernity. Rue Saint-Honor\u00e9, with its blend of Parisian heritage and contemporary luxury, is a vibrant place<\/b> with its regulars and foreign visitors. Historically, it has also been home to many perfume houses, making it the ideal setting for our first Parisian address.”<\/p>\n

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\u00a9 Mati\u00e8re Premi\u00e8re<\/figcaption><\/figure>\n

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