{"id":168382,"date":"2025-06-12T07:00:58","date_gmt":"2025-06-12T05:00:58","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=168382"},"modified":"2025-06-11T20:31:19","modified_gmt":"2025-06-11T18:31:19","slug":"swatch-group-patrick-aoun-is-the-new-ceo-of-longines","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/swatch-group-patrick-aoun-is-the-new-ceo-of-longines\/","title":{"rendered":"Swatch Group: Patrick Aoun is the new CEO of Longines <img class=paid src=\/paid.png>"},"content":{"rendered":"<h4>After five years at the helm of Longines, Matthias Breschan is stepping down to make way for Patrick Aoun, previously regional director of the watchmaker for the Middle East. He will have to tackle slowing sales for the Swiss brand, which has been hit hard by a sluggish Chinese market.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><b>Longines changes CEO<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p>The Saint-Imier-based watchmaker, owned by the <b>Swiss Swatch Group<\/b>, announced in a press release dated May 23 that \u201cafter five successful years at the helm of the company,\u201d <b>Matthias Breschan was stepping down from his position<\/b> for personal reasons.<\/p>\n<p>&nbsp;<\/p>\n<p>He was <b>replaced at the beginning of June by Patrick Aoun<\/b>, the brand&#8217;s former regional director for the Middle East.<\/p>\n<p>&nbsp;<\/p>\n<h2>Key role at Longines<\/h2>\n<p>&nbsp;<\/p>\n<p>\u201cDuring his tenure,\u201d Longines said, \u201cMatthias Breschan played a key role in building and strengthening the brand, and the company expresses its sincere gratitude for his valuable contribution.\u201d<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span 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active member of the community of luxury leaders.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cccfb5 elementor-widget elementor-widget-image\" data-id=\"7cccfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp\" class=\"attachment-full size-full wp-image-137641\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/how-do-watch-brands-take-to-the-tennis-courts\/\">How are watch brands investing in tennis courts?<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: Patrick Aoun on the right \u00a9 Saudi Cup<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After five years at the helm of Longines, Matthias Breschan is stepping down to make way for Patrick Aoun, previously regional director of the watchmaker for the Middle East. He will have to tackle slowing sales for the Swiss brand, which has been hit hard by a sluggish Chinese market.<\/p>\n","protected":false},"author":507,"featured_media":168379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Longines has just appointed Patrick Aoun as its new CEO, replacing Mathias Breschan.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[5239,24713],"tags":[23653,23578,23568,25087,22419,24264,24130],"class_list":["post-168382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-news-en","tag-abonnes-en","tag-appointment-en","tag-horlogerie-en","tag-longines-en","tag-news-en","tag-suisse-en","tag-swatch-group-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/168382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=168382"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/168382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/168379"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=168382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=168382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=168382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}