Louis Vuitton makes its debut on the F1 circuit<\/a><\/p>\n <\/p>\n
Featured photo: \u00a9 Rochas<\/p>\n","protected":false},"excerpt":{"rendered":"
In the world of popular, elegant sports that have been largely overlooked by the luxury industry, F1 racing is now riding high. In recent months, LVMH announced, via its watch brand Tag Heuer, that it had snatched the title of official timekeeper for the races from Rolex. Until now, there had been few beauty initiatives… but that was before.<\/p>\n","protected":false},"author":507,"featured_media":167025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Beauty and fragrance brands are increasingly investing in the world of motor racing as the segment becomes more feminine.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964],"tags":[23653,24003,23209,24470,24133,25068,22394,23633,23207,23273,23393],"class_list":["post-167030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-abonnes-en","tag-automobile-en","tag-campaigns-en","tag-communication-et-marketing","tag-divertissement-en","tag-f1-races","tag-focus-en","tag-interparfums-en","tag-parfums-et-cosmetiques-en","tag-puig-en","tag-sport-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/167030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=167030"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/167030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/167025"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=167030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=167030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=167030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
"},"content":{"rendered":"![\"Lola](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2025\/05\/Lola_Lovinfosse_F1_Academy_driver_for_Charlotte_Tilbury-1024x1024.jpeg\" "\\"Lola")
\n\t\t\t\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tTo continue reading this article, subscribe or log in to your account<\/b><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t