{"id":165977,"date":"2025-05-08T07:00:06","date_gmt":"2025-05-08T05:00:06","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=165977"},"modified":"2025-05-08T17:47:45","modified_gmt":"2025-05-08T15:47:45","slug":"chloe-features-claudia-schiffer-in-its-first-high-summer-collection","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/chloe-features-claudia-schiffer-in-its-first-high-summer-collection\/","title":{"rendered":"Chlo\u00e9 features Claudia Schiffer in its first High Summer collection"},"content":{"rendered":"

For its first High Summer collection, Chlo\u00e9 unveils a summery and sunny campaign entitled \u201cChlo\u00e9 \u00e0 la Plage.\u201d For her first major project since being appointed creative director of the House in October 2023, Chemena Kamali invites the brand’s friend and 1990s supermodel Claudia Schiffer to collaborate.<\/h4>\n

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After Taylor Swift’s Cruel Summer in 2024, 2025 is all about High Summer.<\/p>\n

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Under the keen eye of fashion photographer David Sims<\/strong>, Chemena Kamali immortalizes Chlo\u00e9’s new creative chapter<\/strong> by calling on her compatriot Claudia Schiffer<\/strong>.<\/p>\n

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The visual campaign showcases the first High Summer collection<\/strong> from the Richemont group’s fashion house.<\/p>\n

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This \u201cChlo\u00e9 \u00e0 la Plage\u201d<\/b> offers a full range of summer essentials<\/b>, including ready-to-wear items and accessories<\/b>, but also and above all bags and shoes<\/b>, always in the bohemian spirit (Boho Chic)<\/b> so dear to the artistic director and authentic DNA of the Parisian fashion house founded by Gaby Aghion in 1952.<\/p>\n

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Available since May 7<\/b>, the collection is distributed in Chlo\u00e9 boutiques worldwide<\/b> and online, as well as in seasonal boutiques in Saint-Tropez, Capri, and Monte Carlo<\/b>.<\/p>\n

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New Wave Spirit<\/h2>\n

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The communication campaign unveiled by Chlo\u00e9 for summer 2025 is directly inspired by the coastal scenes bathed in the soft light of the south of France and the lyrical world of French New Wave director \u00c9ric Rohmer.<\/strong><\/p>\n

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\u00a9 Chlo\u00e9<\/figcaption><\/figure>\n

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