{"id":165714,"date":"2025-05-02T14:04:05","date_gmt":"2025-05-02T12:04:05","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=165714"},"modified":"2025-09-29T18:35:49","modified_gmt":"2025-09-29T16:35:49","slug":"prada-group-a-green-start-to-2025-boosted-by-miu-mius-hypergrowth","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/prada-group-a-green-start-to-2025-boosted-by-miu-mius-hypergrowth\/","title":{"rendered":"Prada group: a green start to 2025, boosted by Miu Miu’s hypergrowth"},"content":{"rendered":"

The Prada group posted positive results with 13% growth in the first three months of its 2025 financial year. This performance was made possible by the remarkable growth of Miu Miu, the sister brand of the historic Milanese fashion house, which is now anything but a \u201cyoungster.\u201d<\/h4>\n

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The leading Italian luxury conglomerate<\/b>, owner of the Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, Luna Rossa<\/b> brands \u2013 and, since the end of April, Versace<\/b> \u2013 has unveiled a first quarter 2025 that smells like spring.<\/p>\n

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Its business remains strong, even taking off by 13% in the first three months of the year to \u20ac1.341 billion<\/b>, thanks in particular to the meteoric rise of Miu Miu<\/b>.<\/p>\n

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This \u201cremarkable growth trajectory<\/b>\u201d coincides with the development of its portfolio following the acquisition of Versace<\/b>, an iconic Italian luxury brand known internationally, which is currently losing momentum.<\/p>\n

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The coronation of Miu Miu<\/h2>\n

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Prada brand sales remain \u201cstable\u201d<\/b> despite \u201can increasingly turbulent and uncertain environment,\u201d<\/b> according to Patrizio Bertelli, chairman and CEO of the Prada Group<\/b>. The group’s flagship brand is benefiting in particular from recent successful immersive experiences in the hospitality sector, including the launch of Mi Shang Prada Rhong Zhai in Shanghai, designed by renowned director Wong Kar Wai, and the opening of Prada Caff\u00e8 in Singapore.<\/p>\n

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However, the real achievement lies elsewhere and goes by the name of Miu Miu<\/b>.<\/p>\n

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Founded in 1993, Miu Miu is 80 years younger than its sister brand and continues to flourish, posting prodigious sales growth of 60% over the period. <\/b>Long confined to the role of the baby of the family, Prada’s teenage offshoot is now a real growth driver for the Italian group<\/b>.<\/p>\n

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