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Naples, Florence, Rome, and Lake Como…<\/strong><\/p>\n <\/p>\n This year, the destinations for the cruise shows are taking on the air of postcards, or rather \u201ccartoline,\u201d evoking the Dolce Vita. As a result, many luxury fashion houses are choosing to hold their presentations in Italy.<\/p>\n <\/p>\n While Louis Vuitton has opted for a region that has so far been off the French luxury radar, Occitanie, with the Palais des Papes in Avignon, Dior is offering Maria Grazia Chiuri a finale that promises to be highly emotional in the heart of her hometown during the Holy Year of the Jubilee: Rome.<\/p>\n <\/p>\n <\/p>\n First appearing in the 1920s<\/b>, cruise collections<\/b> were designed to cater to wealthy customers fleeing the first frosts of winter to embark on sunny cruises in the southern seas<\/b>.<\/p>\n <\/p>\n The between-seasons wardrobe was initially the prerogative of designers<\/b> such as Coco Chanel and Jean Patou, who wanted to seduce American high society.<\/p>\n <\/p>\n As travel became more accessible<\/b>, these collections lost their splendor, only to return to the forefront with the great names of modern luxury in the 2000s<\/b>.<\/p>\n <\/p>\n A highlight of the fashion calendar outside the official schedule, cruise collections<\/b> offer designers greater freedom in terms of both aesthetics and inspiration<\/b>. Social media<\/b> amplifies the phenomenon, and the choice of destination becomes almost as strategic for brands as the collection itself, if not more so.<\/p>\n <\/p>\n The location is never chosen at random<\/b>: it may be rooted in the DNA of the fashion house and its designer, or even in the artistic director’s own background, as in the case of Maria Grazia Chiuri for the Dior 2026 pre-collection. Or it may be driven by ambitions for geographical expansion or market reconquest, as with Chanel in Hong Kong for its 2024 pre-collection…<\/p>\n <\/span><\/p>\n <\/span><\/p>\n \t\tInvitation to travel<\/h2>\n