{"id":163896,"date":"2025-04-07T17:34:24","date_gmt":"2025-04-07T15:34:24","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=163896"},"modified":"2026-04-20T20:24:22","modified_gmt":"2026-04-20T18:24:22","slug":"watches-wonders-artya-unveils-its-purity-wavy-hms-mirror-the-first-watch-with-a-mirror-caseback","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/watches-wonders-artya-unveils-its-purity-wavy-hms-mirror-the-first-watch-with-a-mirror-caseback\/","title":{"rendered":"Watches and Wonders: ArtyA unveils its Purity Wavy HMS Mirror, the first watch with a mirror caseback"},"content":{"rendered":"<h4>The Purity Wavy HMS Mirror is ArtyA&#8217;s new limited edition timepiece, previewed at the Watches and Wonders exhibition. This model is the first from the Geneva-based Haute Horlogerie brand to feature a mirror caseback. It also incorporates a new caliber, the Stairway To Heaven HMS.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>This is a release that will make waves.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Purity, ArtyA&#8217;s flagship line, launched in 2021<\/b>, now welcomes a <b>new avant-garde watchmaking creation, in a limited edition of 99 pieces.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>After taking its <b>first steps at the Watches and Wonders Fair in 2024<\/b> with the Purity Stairway to Heaven to mark its 15th anniversary, <b>the independent Geneva-based brand unveils the Purity Wavy HMS Mirror<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p><b>True to the quest for purity that is specific to the Purity<\/b> line, this new model goes <b>even further in the effects of transparency,<\/b> a true signature of the watchmaking company founded in 2009 by the artist and designer Yvan Arpa.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Designed by J\u00e9r\u00e9mie Arpa, son of Yvan Arpa<\/b>, its fluid and organic <b>\u201cWavy\u201d look<\/b> is <b>reminiscent of the powerful movement of waves on the ocean.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2>An avant-garde Wavy case<\/h2>\n<p>&nbsp;<\/p>\n<p><b>The lightness and comfort of titanium, the refined opacity of the mirror<\/b> back&#8230; Such could be the summary of this new watchmaking creation that is the <b>Purity Wavy HMS Mirror<\/b>, which combines<b> the perfect alliance of design and comfort<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p><b>A real turning point in the history of Wavy<\/b> watches, this new timepiece is the <b>first to feature a 40 mm grade 5 titanium case<\/b>. This material, renowned for its lightness and strength, offers unparalleled comfort while guaranteeing <b>unfailing robustness<\/b>. Its transparent DLC treatment makes it even <b>more resistant to scratches, shocks and fingerprints.<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113405\" class=\"elementor elementor-113405 elementor-111955\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7d49f1 e-con-full e-flex e-con e-child\" data-id=\"c7d49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c73fc5 elementor-widget 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data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1297\" height=\"206\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png\" class=\"attachment-full size-full wp-image-26712\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png 1297w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-300x48.png 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1024x163.png 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-768x122.png 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1536x244.png 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-2048x326.png 2048w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-750x119.png 750w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67df98 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"d67df98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t miss out on the latest luxury business news.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8de6c6 elementor-widget elementor-widget-image\" data-id=\"c8de6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg.webp\" class=\"attachment-full size-full wp-image-136619\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/interview-between-passion-and-provocation-yvan-arpa-shakes-up-the-world-of-swiss-watchmaking\/\">[INTERVIEW] Between passion and provocation, Yvan Arpa is shaking up the world of Swiss watchmaking<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: <span style=\"font-weight: 400;\">\u00a0\u00a9 <\/span>ArtyA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Purity Wavy HMS Mirror is ArtyA&#8217;s new limited edition timepiece, previewed at the Watches and Wonders exhibition. This model is the first from the Geneva-based Haute Horlogerie brand to feature a mirror caseback. It also incorporates a new caliber, the Stairway To Heaven HMS.<\/p>\n","protected":false},"author":507,"featured_media":163892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"For Watches and Wonders 2025, the Swiss Haute Horlogerie brand Artya is unveiling its Purity Wavy HMS Mirror, limited to 99 pieces.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[5874],"tags":[24493,24005,22419,24264],"class_list":["post-163896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-en","tag-artya-en","tag-horlogerie-joaillerie-en","tag-news-en","tag-suisse-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/163896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=163896"}],"version-history":[{"count":1,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/163896\/revisions"}],"predecessor-version":[{"id":194966,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/163896\/revisions\/194966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/163892"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=163896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=163896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=163896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}