{"id":163715,"date":"2025-04-04T18:48:32","date_gmt":"2025-04-04T16:48:32","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=163715"},"modified":"2026-03-10T11:33:07","modified_gmt":"2026-03-10T10:33:07","slug":"watches-wonders-jaeger-lecoultre-celebrates-the-origins-of-the-reverso-in-9-models","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/watches-wonders-jaeger-lecoultre-celebrates-the-origins-of-the-reverso-in-9-models\/","title":{"rendered":"Watches & Wonders: Jaeger LeCoultre celebrates the origins of the Reverso in 9 models "},"content":{"rendered":"

On the occasion of the Watches and Wonders exhibition, Jaeger LeCoultre revisits its iconic Reverso model. The first timepiece with a rotating dial that made the reputation of the Swiss watchmaking company founded in 1833 is now available in nine models that are as unique, elaborate and innovative as each other.<\/h4>\n

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Jaeger LeCoultre has decided to take advantage of the 100th anniversary of the 1925<\/b> Paris<\/b> decorative and industrial arts exhibition to commemorate the beginnings of the Reverso adventure, a model intrinsically Art Deco<\/b>.<\/p>\n

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Jaeger LeCoultre has decided to offer nine new variations<\/b> of its iconic Reverso watch, born 94 years ago.<\/p>\n

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Between new aesthetic interpretations of existing models and entirely new<\/b> calibers, these timepieces on the borders of<\/b> art, innovation and design<\/b> set out to express each of the four chapters in the history of the Reverso, which characterized the traveling exhibition Reverso Stories<\/i>, which was on display in December for the second consecutive year in New York. As a reminder, these sections are characterized as follows: History of an icon, History of style and design, History of innovation and History of craftsmanship.<\/p>\n

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All of these models are designed, manufactured and assembled in the Swiss manufacture.<\/p>\n

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The origins of the Reverso<\/h2>\n

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For the 2025 edition of Watches and Wonders<\/b>, Jaeger-LeCoultre<\/b> has chosen to pay tribute to the origins of Reverso with the Polo Club of 1931.<\/b><\/p>\n

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Through an immersive stand<\/b>, the Swiss watchmaker interprets the great stables of aristocratic houses where polo was played exclusively on private grounds.<\/p>\n

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\u00a9 Jaeger LeCoultre<\/figcaption><\/figure>\n

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The equestrian world<\/b> is in the spotlight with videos recalling the elegance of matches in this equestrian sport and the most beautiful horses. The installation also features scenes inspired by polo, including a display showing sticks and balls, and another displaying traditional visors.<\/p>\n

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In addition to the nine reinterpretations of the Reverso watch, Jaeger-LeCoultre invites you to a multisensory experience<\/b> including a culinary component with its 1931 caf\u00e9 as well as a craft component, combining demonstrations and practical workshops dedicated to the Reverso, in partnership with the Ateliers d’Antoine.<\/p>\n

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Variations on a watchmaking legend<\/h2>\n

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