{"id":162845,"date":"2025-03-28T10:57:44","date_gmt":"2025-03-28T09:57:44","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=162845"},"modified":"2026-04-30T18:44:46","modified_gmt":"2026-04-30T16:44:46","slug":"a-brief-history-of-luxury-valmont-the-time-magician-in-the-service-of-beauty","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/a-brief-history-of-luxury-valmont-the-time-magician-in-the-service-of-beauty\/","title":{"rendered":"[LIFESTYLE] The little stories of Luxury&#8230; Valmont, the time magician in the service of beauty"},"content":{"rendered":"<h4>Specializing in anti-aging and luxury treatments as well as beauty rituals, the Valmont group is celebrating 40 years of innovation this year. A trusted partner of medical aesthetics establishments around the world, the company combines the exceptional purity of glacier water with the unique expertise of Swiss cellular cosmetics.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>From a Swiss clinic to spas and luxury hotels<\/h2>\n<p>&nbsp;<\/p>\n<p>The name Valmont comes from the <b>combination of the words valley and mountain<\/b>. Nothing could be more normal for a group that originated in Switzerland. Located ten minutes by car from Montreux, the town of Valmont is home to a<b> clinic offering a breathtaking view of Lake Geneva.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>Before becoming a leading establishment in neurological and orthopaedic rehabilitation, this private<b> clinic founded in 1905<\/b> by Doctor Henri Auguste Widmer, a doctor open to the most innovative practices and a great art lover, was <b>in the 1980s the first Swiss clinic for cosmetic surgery<\/b>, recognized for its expertise in genetic and cellular cosmetics.<\/p>\n<p>&nbsp;<\/p>\n<p>It was here that<b>, in 1985<\/b>,<b> during a game of bridge, the director of the Valmont clinic met Nadja Avalle<\/b>, <b>a renowned chemist<\/b>. Co-founder, in 1952, of Laboratoires Biologiques Arval, which specialized in the research and development of luxury cosmetics, she was <b>behind the formulations for La Prairie<\/b>. The head of the clinic and Nadja had the idea of <b>developing a range of treatments<\/b> together.<\/p>\n<p>&nbsp;<\/p>\n<p><b>In the late 1980s, Didier Guillon, son of the creator of Mustela<\/b> baby milk, <b>was working for the<\/b> <b>holding company<\/b> of the family business, the <b>Expanscience group<\/b>. The conglomerate wanted to diversify and was<b> looking for potential cosmetic brands to buy<\/b>. <b>Valmont was identified and Didier Guillon was tasked with assessing its potential on site<\/b>. As he explained in an interview with the newspaper Le Temps, \u201cSo I was sent to Switzerland. I had never been there before. It was a beautiful day, I arrived on the shores of Lake Geneva, and I fell in love with the region! So I advised the group to buy the brand and to entrust me with its management. They said \u2018bank on it\u2019.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>In <b>1991<\/b>, <b>the Valmont brand was bought by the Expanscience group and its management entrusted to Didier Guillon<\/b>, who aimed to create <b>cosmetics capable of optimizing the benefits of the treatments provided<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p><b>The beginnings were lonely<\/b>, with the managing director himself handling the packages for delivery. While the quality of his products was beginning to win over more and more people, it was his idea of focusing on<b> ultra-selective distribution, in the manner of the watchmaker Patek Philippe, that would make the<\/b> difference. By<b> initially focusing on luxury department stores such as Le Bon March\u00e9<\/b> in Paris, the brand laid the foundations for its distribution, before opening its own shops.<\/p>\n<p>&nbsp;<\/p>\n<p><b>In 1996, Didier Guillon bought the brand and the formulas<\/b> but not the production facilities. He preferred to use<b> three Swiss laboratories: Arval, CRB and a company based in German-speaking Switzerland<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p>In a visionary move, the brand launched<b> its own spas<\/b> in <b>2003<\/b>. <b>Barcelona, Hong Kong and Verbier<\/b> were the <b>first locations.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>Since then, Valmont has become the exclusive<b> partner for treatments at the Meurice<\/b> hotel, the <b>Airelles in Versailles Grand-Contr\u00f4le and the Ch\u00e2teau de la Messardi\u00e8re in Saint-Tropez<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Expertise in cellular cosmetics<\/h2>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113405\" class=\"elementor elementor-113405 elementor-111955\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed 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class=\"elementor-element elementor-element-28725a9 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"28725a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTo continue reading this article, create a free account or <a href=\"https:\/\/luxus-plus.com\/en\/login\/\"><b>log in.<\/b><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c38490b e-flex e-con-boxed e-con e-parent\" data-id=\"c38490b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30a3009 e-con-full e-flex e-con e-child\" data-id=\"30a3009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c3c80 align-left elementor-widget 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312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Receive the essential luxury business news by email every week<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span 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data-id=\"e0b21b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a836dab elementor-widget elementor-widget-image\" data-id=\"a836dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1297\" height=\"206\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png\" class=\"attachment-full size-full wp-image-26712\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png 1297w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-300x48.png 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1024x163.png 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-768x122.png 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1536x244.png 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-2048x326.png 2048w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-750x119.png 750w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67df98 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"d67df98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t miss out on the latest luxury business news.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8de6c6 elementor-widget elementor-widget-image\" data-id=\"c8de6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg.webp\" class=\"attachment-full size-full wp-image-136619\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/valmonts-blue-odyssey-a-mythological-journey-for-the-festive-season\/\">Valmont&#8217;s Blue Odyssey: a mythological journey for the festive season<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: \u00a9 Valmont<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Specializing in anti-aging and luxury treatments as well as beauty rituals, the Valmont group is celebrating 40 years of innovation this year. A trusted partner of medical aesthetics establishments around the world, the company combines the exceptional purity of glacier water with the unique expertise of Swiss cellular cosmetics.<\/p>\n","protected":false},"author":507,"featured_media":162843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"A contraction of mountain and valley, the Valmont group embodies the purity of glacial water meeting innovation in cellular cosmetics.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[22488],"tags":[22980,23207,23507],"class_list":["post-162845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-a-brief-luxury-history","tag-parfums-et-cosmetiques-en","tag-valmont-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/162845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=162845"}],"version-history":[{"count":2,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/162845\/revisions"}],"predecessor-version":[{"id":195945,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/162845\/revisions\/195945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/162843"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=162845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=162845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=162845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}