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Faced with an uncertain environment and more cautious consumers, department stores are doing everything they can to retain their power of attraction<\/b>. And they are stepping up initiatives to strengthen customer loyalty.<\/p>\n
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Two recent studies<\/b> provide interesting insights, the first on the attitudes of American luxury consumers towards shopping, spending and the economy<\/b>, and the second on the actions taken by department stores around the world to build customer loyalty.<\/b><\/p>\n
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The first, the Saks Global Luxury Pulse<\/i>, is a quarterly online survey conducted by the Saks Global<\/b> group, now the owner of the eponymous brand but also, since the end of 2024, of Neiman Marcus and Bergdorf Goodman. The latest installment, a summary of responses from 1,688 consumers of luxury goods in the United States<\/b> aged 18 and over, was conducted from January 16 to 22, 2025.<\/p>\n
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In the second study, the International Association of Department Stores (IADS),<\/b> which brings together some fifteen international department store chains (Beijing Hualian Group (China),<\/b> Bloomingdale’s (USA), Chalhoub (UAE), El Corte Ingl\u00e9s (Spain), Falabella (Chile, Colombia and Peru), Galeries Lafayette (France), Manor (Switzerland), etc.<\/b>, has taken an interest in the loyalty-building initiatives deployed by these players.<\/p>\n
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Although it only takes the temperature of the American market, the Saks Global Luxury Pulse<\/i> is nonetheless interesting in more ways than one. First of all, it sheds useful light on department stores in the United States<\/b>, which have suffered particularly in recent years, confronted not only with competition from other channels (e-commerce, luxury brands’ own networks, etc.) but also with the Covid crisis. Saks Global is living proof of this, as it has just announced a plan to reduce its workforce by 5% after absorbing its competitor Neiman Marcus.<\/p>\n
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