{"id":162543,"date":"2025-03-27T07:00:47","date_gmt":"2025-03-27T06:00:47","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=162543"},"modified":"2026-01-12T19:05:22","modified_gmt":"2026-01-12T18:05:22","slug":"chanels-takeover-of-the-italian-shoe-manufacturer-grey-mer-does-everyone-win","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/chanels-takeover-of-the-italian-shoe-manufacturer-grey-mer-does-everyone-win\/","title":{"rendered":"Chanel’s takeover of the Italian shoe manufacturer Grey Mer: a win-win relationship? "},"content":{"rendered":"

By acquiring 70% of the capital of its Italian partner Grey Mer, which has been manufacturing shoes for it for 13 years, Chanel is once again consolidating its supply chain. Is this a good move, first and foremost for the group or for the entire French and Italian luxury sector?<\/h4>\n

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Chanel<\/b> is setting foot in a new area: the Italian footwear industry<\/b>.<\/p>\n

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The fashion house on rue Cambon recently confirmed a report by the Milanese newspaper MFF,<\/b> namely the acquisition of a 70% stake in the shoe manufacturer Grey Me<\/b>r, based in the Italian town of San Mauro Pascoli, in the Emilia-Romagna region.<\/p>\n

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The Alessandri family<\/b>, who founded the company in 1980, retains 30% of the shares<\/b>. Chanel, true to its tradition of minimal communication, has not disclosed the amount of the transaction.<\/p>\n

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Long-standing partner<\/h2>\n

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\u201cSince its creation almost 45 years ago by Luciano Alessandri, Grey Mer has developed exceptional expertise<\/b> and has constantly innovated to meet the demands of its customers,\u201d Chanel explained in a press release. In order to secure its production capacity<\/b>, Chanel wanted to invest more actively alongside this trusted partner to write a new chapter in its history with it.\u201d<\/p>\n

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