{"id":162257,"date":"2025-03-26T10:00:25","date_gmt":"2025-03-26T09:00:25","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=162257"},"modified":"2025-10-13T20:02:09","modified_gmt":"2025-10-13T18:02:09","slug":"coty-separates-from-skkn-kim-kardashians-beauty-brand","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/coty-separates-from-skkn-kim-kardashians-beauty-brand\/","title":{"rendered":"Coty separates from SKKN, Kim Kardashian’s beauty brand "},"content":{"rendered":"

The American group, which is losing momentum, has decided to sell the beauty business of the famous American influencer. However, it continues to work with the brand of her younger sister, Kylie Jenner.<\/h4>\n

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Kim Kardashian<\/b> is breaking free from Coty<\/b> for her beauty products<\/b> while the American group is streamlining<\/b>.<\/p>\n

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On March 22, Coty announced \u201cthe conclusion of its partnership with Kim Kardashian and the SKKN by Kim brand (\u201dSKKN”)<\/b>, via \u2018the finalization of the sale of its 20% stake in the brand to SKIMS<\/b>\u2019.<\/p>\n

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As the head of Kim Kardashian’s beauty business at Coty<\/b>, Anna von Bayer<\/b> thanked the celebrity \u2018for this partnership\u2019.<\/p>\n

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SKKN by Kim was born in 2022 from the merger of Kim Kardashian’s KKW Beauty and KKW Fragrance<\/b> cosmetics and perfume lines.<\/p>\n

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\u201cAt the end of the transaction,\u201d the amount of which has not been specified, Skims<\/b>, which has also bought Kim Kardashian’s 80% majority stake in SKKN<\/b>, \u2018will bring the beauty and lifestyle companies together under a single brand,\u2019 the company said in a statement.<\/p>\n

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From shapewear to lifestyle<\/h2>\n

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Co-founded in 2019 by Kim Kardashian and Jens Grede<\/b>, originally specializing in shapewear, Skims<\/b> will now bring together under its single banner<\/b> all the activities of the celebrity<\/b>, of which it will have all the intellectual and commercial property rights. It will thus be able to create a homogeneous platform, similar to what the successful singer Rihanna is already doing with her brand Fenty<\/b>.<\/p>\n

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