{"id":161850,"date":"2025-03-20T12:59:56","date_gmt":"2025-03-20T11:59:56","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=161850"},"modified":"2025-03-21T11:00:38","modified_gmt":"2025-03-21T10:00:38","slug":"bentley-sales-down-but-solid-earnings-and-massive-investments-for-the-future","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/bentley-sales-down-but-solid-earnings-and-massive-investments-for-the-future\/","title":{"rendered":"Bentley sales down, but solid earnings and massive investments for the future <img class=paid src=\/paid.png>"},"content":{"rendered":"<h4>Bentley&#8217;s sales in 2024 reached 2.648 billion euros, down on the previous year. At the same time, the brand continues to record solid profits, with operating income of 373 million euros, underpinned by investments in the electrification and personalization of its vehicles.<br \/>\n<!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>British luxury automaker Bentley has announced annual sales of \u20ac2.648 billion for fiscal 2024, marking a year-on-year decline and its lowest since the start of the COVID-19 pandemic in 2020.<\/p>\n<p>&nbsp;<\/p>\n<p>This performance comes against a complex global backdrop, with economic and political challenges affecting the entire automotive market. However, despite a reduction in volumes, <strong>Bentley<\/strong> remains optimistic and is now focusing on \u201c<strong>value rather than volume<\/strong>\u201d, a strategy that translates into a <strong>10% increase in sales<\/strong> per car compared with 2023.<\/p>\n<p>&nbsp;<\/p>\n<h2>Encouraging operating profit<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Bentley&#8217;s operating profit amounted to 373 million euros in 2024<\/strong>, marking the fourth consecutive year of exceptional profitability. This result positions the brand among the best performers in the luxury sector, with a return on sales of 14.1%, one of the best in the automotive industry.<\/p>\n<p>&nbsp;<\/p>\n<p>However, this profit was impacted by substantial investment in new products and the transformation of the factory, particularly in connection with the launch of the electric vehicle range.<\/p>\n<br \/>\n<br \/>\n\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113401\" class=\"elementor elementor-113401 elementor-101048\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7d49f1 e-con-full e-flex e-con e-child\" data-id=\"c7d49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c73fc5 elementor-widget elementor-widget-spacer\" data-id=\"7c73fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60ad49c e-con-full e-flex e-con e-parent\" data-id=\"60ad49c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28725a9 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"28725a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTo continue reading this article, subscribe or <a href=\"https:\/\/luxus-plus.com\/en\/login\/\"><b>log in to your account<\/b><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-807e388 e-flex e-con-boxed e-con e-parent\" data-id=\"807e388\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ce1ed2 e-con-full e-flex e-con e-child\" data-id=\"2ce1ed2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab793c align-left elementor-widget elementor-widget-heading\" data-id=\"5ab793c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"fox-heading\">\r\n\r\n\r\n<div class=\"heading-section heading-title\">\r\n\r\n    <p class=\"heading-title-main size-medium\">Discover our plans<\/p>    \r\n<\/div><!-- .heading-title -->\r\n\r\n\r\n<\/div><!-- .fox-heading -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-774702c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"774702c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Every day, keep up to date with the latest business news from the world of luxury.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Receive the essential luxury business news by email every week<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Access all our events<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Luxury Journals and Luxus Magazine in print and digital versions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-99fe211 e-flex e-con-boxed e-con e-child\" data-id=\"99fe211\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/luxus-plus.com\/en\/subscriptions\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a39dcb0 elementor-widget__width-inherit elementor-widget-mobile__width-inherit align-center elementor-widget elementor-widget-heading\" data-id=\"a39dcb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"fox-heading\">\r\n\r\n\r\n<div class=\"heading-section heading-title\">\r\n\r\n    <p class=\"heading-title-main size-large text-uppercase\">Subscribe for 1\u20ac<\/p>    \r\n<\/div><!-- .heading-title -->\r\n\r\n\r\n<\/div><!-- .fox-heading -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da1bb13 e-con-full e-flex e-con e-child\" data-id=\"da1bb13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac204b2 elementor-widget elementor-widget-image\" data-id=\"ac204b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1297\" height=\"206\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png\" class=\"attachment-full size-full wp-image-26712\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png 1297w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-300x48.png 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1024x163.png 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-768x122.png 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1536x244.png 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-2048x326.png 2048w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-750x119.png 750w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470d562 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"470d562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Become an active member of the community of luxury leaders.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cccfb5 elementor-widget elementor-widget-image\" data-id=\"7cccfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp\" class=\"attachment-full size-full wp-image-137641\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<br \/>\n<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/bentley-pushes-back-its-all-electric-plan-to-2035\/\">Bentley pushes back its all-electric plan to 2035<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Bentley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bentley&#8217;s sales in 2024 reached 2.648 billion euros, down on the previous year. At the same time, the brand continues to record solid profits, with operating income of 373 million euros, underpinned by investments in the electrification and personalization of its vehicles.<\/p>\n","protected":false},"author":256,"featured_media":161848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Bentley has announced annual sales of \u20ac2.648 billion for fiscal 2024, marking a year-on-year decline.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964,24],"tags":[23653,24003,24306,23046,22394,23009,23137],"class_list":["post-161850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","tag-abonnes-en","tag-automobile-en","tag-bentley-en","tag-finance-en","tag-focus-en","tag-results","tag-strategy"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/161850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/256"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=161850"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/161850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/161848"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=161850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=161850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=161850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}