{"id":159613,"date":"2025-02-18T19:42:51","date_gmt":"2025-02-18T18:42:51","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=159613"},"modified":"2025-02-20T08:37:40","modified_gmt":"2025-02-20T07:37:40","slug":"how-mytheresa-is-developing-its-presence-in-the-united-states","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/how-mytheresa-is-developing-its-presence-in-the-united-states\/","title":{"rendered":"How Mytheresa is developing its presence in the United States "},"content":{"rendered":"

This winter, Mytheresa is treating itself to its first apr\u00e8s-ski experience, in the upmarket resort of Aspen, in the United States. With a 13% increase in turnover in the second quarter of 2025, the luxury e-commerce champion can afford to strengthen what makes it strong and resilient: its customer experience and its exclusive \u201cMoney Can’t Buy\u201d days.<\/h4>\n

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With growing results and increasingly wow activations<\/b>, Mytheresa stands out in a turbulent high-end online sales landscape.<\/b><\/p>\n

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Until now known for its capsule collections and events in more summery destinations, the luxury platform is teaming up from February 14th until March 2nd with Bemelmans Bar<\/b>. Well known to guests of The Carlyle<\/b> hotel (Rosewood Hotels group) in New York<\/b>, the bar is offering its first pop-up venue outside the Big Apple<\/b>, in the trendy Rocky Mountain ski resort of Aspen, Colorado<\/b>.<\/p>\n

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Luxury on the rocks<\/h2>\n

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Same jazzy atmosphere, same red jackets and same coasters<\/b>. But on closer inspection, the experience offered by this pop-up Bemelmans Bar has little to do with its elevated space within The Carlyle New York A Rosewood Hotel.<\/p>\n

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Every day from February 14 to March 2, from 3 p.m. to 9 p.m., around 40 people<\/b> can sip cocktails, some renamed in honor of the resort’s ski slopes. <\/b>Patrons can also be served oyster and caviar-based snacks.<\/b><\/p>\n

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The collaboration has been described as \u201can unprecedented fusion of fashion, cocktails and luxury enthusiasts\u201d<\/i><\/b>, said Heather Kaminetsky, president of Mytheresa North America.<\/p>\n

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On this occasion, the Munich-based luxury e-commerce champion has come up with a brand activation that flirts with entertainment.<\/b><\/p>\n

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\u00a9 Mytheresa<\/figcaption><\/figure>\n

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