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Proven\u00e7al charm and hot sand<\/p>\n
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The L’Or\u00e9al group<\/b>, which has managed to boost its annual results despite a difficult context, seems in a sunny mood. So much so that it has set its sights on the independent French fashion brand Jacquemus and the House of fine perfumery from the Sultanate of Oman, Amouage.<\/b><\/p>\n
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The former opened two physical stores in New York and London at the end of 2024 and, as early as 2021, signaled its intention to make an incursion into beauty by registering \u201cJacquemus la beaut\u00e9\u201d. The latter opened its first physical flagship store in China in mid-December.<\/p>\n
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These acquisitions, although minority interests, aim to gain a foothold in one of the most resilient luxury markets in 2024<\/b> according to the Bain-Altagamma report: that of collectible perfume<\/b>.<\/p>\n
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At the press conference on its annual results, the L’Or\u00e9al group announced two acquisitions of minority interests.<\/strong><\/p>\n <\/p>\n One concerns the independent fashion brand Jacquemus<\/b>, to the tune of 10%<\/b>. The beauty giant thus referred to \u201can exclusive long-term beauty partnership\u201d<\/i> with the ready-to-wear and accessories specialist Jacquemus, \u201creinforced by a minority stake supporting its independent development\u201d.<\/i><\/p>\n <\/p>\n The second concerns Amouage, the<\/b> high-end perfume brand, the most famous on the Arabian<\/b> Peninsula. For the latter, although the percentage has not been detailed, sources close to the case mentioned, prior to the announcement<\/b>, that the said agreement would have the effect of valuing the Sultanate of Oman’s brand at 3 billion euros.<\/b><\/p>\n <\/span><\/p>\n <\/span><\/p>\n \t\t