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With its oak wood panelling<\/strong>, waxed parquet and adjoining rooms<\/strong>, the Parisian apartment designed by architect Auguste Perret<\/strong>, first unveiled to the general public with the Genius Loci exhibition in 2022, takes on the air of a promenade bridge<\/strong>, recalling the heyday of transatlantic liners and the elegant hats of the last century, sniffing the open sea.<\/p>\n <\/p>\n Simon Porte Jacquemus drew inspiration<\/strong> for his Spring-Summer 2025 collection from the<\/strong> founders of the great French luxury brands, from Coco Chanel to Christian Dior<\/strong>, who crossed the Atlantic to conquer the American market. The collection mixes 1930s and 1950s aesthetics<\/strong> in an eveningwear spirit offormal elegance with a hint of the casual chic so beloved by Americans<\/strong>.<\/p>\n <\/p>\n This storytelling<\/strong> directly echoes the development of Maison Jacquemus<\/strong>, which last October<\/strong> opened its very first physical flagship store in New York<\/strong>. Jacquemus is also in a period of transition, as the first shareholders may well enter the capital of the successful Parisian label.<\/p>\n <\/p>\n <\/p>\n On this January 26, it’s raining hard in Paris, the wind is blowing and the cold is making itself felt. Nevertheless, a host of celebrities gathered in the 16th arrondissement of Paris<\/strong> to attend Jacquemus’ \u201cLa Croisi\u00e8re\u201d fashion show<\/strong>. An original name for a spring-summer 2025 collection<\/strong> that evokes the new temporality of fashion in the 1920s, in tune with a wealthy clientele fleeing the cold to embark for sunny, faraway destinations. In addition, the word<\/strong> \u201cCroisi\u00e8re\u201d underlines Jacquemus’ claim to a certain gemellity – not without a sense of humor – with the great French luxury brands<\/strong>, who themselves developed off-season cruise collections.<\/p>\n <\/p>\n Among the celebrities present that evening were American actress Pamela Anderson <\/strong>and her musical compatriot Raye<\/strong>, as well as French artists Audrey Tautou and Fran\u00e7ois Civil<\/strong>, ex-tops Laetitia Casta and Carla Bruni <\/strong>, singing couple Charlotte Cardin and Aliocha Schneider<\/strong>, performers of the song \u201cEnsemble\u201d , and successful influencer-cinematographer Inoxtag<\/strong>.<\/p>\n <\/p>\n Already, however, the public is treated to a most unusual encounter: Auguste Perret’s apartment<\/strong>, whose allure would not have been out of place on board the legendary French liners Normandie and France.<\/strong><\/p>\n <\/span><\/p>\n <\/span><\/p>\n \t\tA liner in Paris<\/h2>\n