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Don’t put all your eggs in one basket.<\/p>\n
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This approach is well known to players in the luxury ready-to-wear and major groups, who, through diversification strategies, seek to dilute risks as well as exploit new business opportunities.<\/p>\n
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In 2024,<\/strong> the turbulence facing the luxury goods industry forced many players to multiply their incursions<\/strong>, from Balmain and Jaeger Lecoultre opening up to perfume, to Bugatti in interior decoration and Jil Sander developing its haute joaillerie line. However,Perfect Corp<\/strong> is not a traditional luxury player, and a fortiori, it operates in a sector – beauty – that has shown exceptional vitality in 2024.<\/strong> Indeed, according to Bain & Co, the winning segments<\/strong> of 2024 in luxury personal goods were perfumes and cosmetics<\/strong>, and eyewear. And the advances enabled by AI don’t seem to contradict this ambition.<\/p>\n <\/p>\n Perfect Corp announced on December 23 that it had reached an agreement to buy<\/strong> fashion and accessories specialist<\/strong> \u201cvirtual try on\u201d solution<\/strong> Wannaby (WANNA) from its owner, Farfetch<\/strong>, the troubled luxury e-commerce platform.<\/p>\n <\/p>\n <\/p>\n With the acquisition of Wannaby, Perfect Corp is further penetrating the heart of the luxury jet engine<\/strong>, the fashion and accessories sector, which accounts for over 24% of sales in the luxury market. However, according to Bain & Company, this market is falling by 2% on a comparable basis, to $363 billion in 2024 (\u20ac369 billion). Since 2022, Perfect Corp had been developing virtual fitting devices for jewelry (rings, bracelets and necklaces) but also for watches.<\/strong><\/p>\n <\/span><\/p>\n <\/span><\/p>\n \t\tEntering the heart of the luxury reactor<\/h2>\n