{"id":155995,"date":"2025-01-09T19:34:48","date_gmt":"2025-01-09T18:34:48","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=155995"},"modified":"2025-01-09T19:34:48","modified_gmt":"2025-01-09T18:34:48","slug":"luxus-magazine-sake-unesco-heritage-listing-to-the-rescue-of-a-declining-art-of-living","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/luxus-magazine-sake-unesco-heritage-listing-to-the-rescue-of-a-declining-art-of-living\/","title":{"rendered":"[Luxus Magazine] Sake: Unesco heritage listing to the rescue of a declining art of living?"},"content":{"rendered":"<h4>At the beginning of December 2024, sake became a UNESCO World Heritage Site. A welcome spotlight for this Japanese rice-based alcoholic beverage, based on a manufacturing process established 500 years ago. While its appeal is growing in Europe, consumption has been steadily declining in Japan since the 1970s. The disenchantment of Japanese youth with this ancestral beverage even seems to have increased post-covid.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>This is the story of a <strong>drink that is wrongly regarded as a highly alcoholic digestive<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>How could this be possible in a population lacking the very enzyme that facilitates alcohol metabolism? Where the Chinese have their baiju &#8211; spirits distilled from sorghum-based cereal wine &#8211; the Japanese have their <strong>sake<\/strong>,<strong> made from fermented rice<\/strong>. The former contain up to 50\u00b0 alcohol, the latter between<strong> 13 and 16\u00b0<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Deeply rooted in Japanese culture<\/strong>, to the point of having been elevated to the status of national drink, sake was <strong>most likely born in China<\/strong>. However, the Japanese have perfected its production, notably through the discovery of an ascomycete fungus.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sake-making using koji<\/strong>, a kind of mold that transforms starch ingredients into sugar, has been<strong> declared a UNESCO World Heritage Site.<\/strong> It is the<strong> archipelago&#8217;s 23rd entry on this list<\/strong>, after n\u00f4gaku theater, washoku cuisine and local folk dances. Benefiting from the veritable<strong> Japan Mania<\/strong> that animates Europeans in search of exoticism and imbued with Kawaii culture &#8211; based on anime and manga &#8211; since their earliest childhoods in the 1970s, 1980s and 1990s, sake nevertheless suffers from<strong>a continuing disaffection in its country of origin.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sake is<\/strong> <strong>not the only traditional alcoholic beverage to have been recognized by Unesco <\/strong>last December: <strong>shochu<\/strong>, a distilled liqueur (made from sweet potatoes, barley, rice, etc.) from south-western Japan, is also present, as are<strong> awamori<\/strong> (a traditional alcoholic beverage from Okinawa) and <strong>mirin<\/strong> (Japanese rice wine).<\/p>\n<p>&nbsp;<\/p>\n<h2>Ancestral know-how<\/h2>\n<p>&nbsp;<\/p>\n<p>Although the term sake refers to the famous beverage and, by extension, all Japanese alcoholic beverages, the Japanese population prefers the term<strong> nihonshu<\/strong> (\u65e5\u672c\u9152, literally \u201cJapanese alcohol\u201d), to designate it more specifically.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Initially reserved for the imperial court<\/strong>, sake was <strong>also given as a sacred offering<\/strong> to the kami, the Japanese deities. At the heart of Shinto religious rituals, it earned the title of \u201cdrink of the gods\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>In the <strong>8th century<\/strong> (Nara period), sake was given its letters of nobility by <strong>an edict of the imperial court<\/strong>. The sophistication of its production, thanks to the discovery of a fungus essential to the fermentation process, prompted the imperial palace during the Heian era (794-1185) to create a dedicated department. The department&#8217;s task was to ensure<strong> strict compliance with production techniques and its use in rituals<\/strong>. It wasn&#8217;t until <strong>the Edo Era<\/strong> (1603-1868) that the <strong>multi-stage brewing technique<\/strong>, virtually unchanged since then, became established.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/magazine.luxus-plus.com\/en\/sake-unesco-heritage-listing-to-the-rescue-of-a-declining-art-of-living\/\">Click here to read the entire article<\/a> on Luxus Magazine<\/p>\n<p>Featured Photo: Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the beginning of December 2024, sake became a UNESCO World Heritage Site. A welcome spotlight for this Japanese rice-based alcoholic beverage, based on a manufacturing process established 500 years ago. While its appeal is growing in Europe, consumption has been steadily declining in Japan since the 1970s. The disenchantment of Japanese youth with this ancestral beverage even seems to have increased post-covid.<\/p>\n","protected":false},"author":507,"featured_media":155992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Sake has been declared a UNESCO World Heritage Site, at a time when Europe is going crazy about it and the Japanese are moving away from it.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[22488],"tags":[23024,24191,22967,24801],"class_list":["post-155995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-japan","tag-luxus-plus-mag-en-2","tag-tourism","tag-vins-et-spiritueux-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/155995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=155995"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/155995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/155992"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=155995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=155995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=155995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}