{"id":154492,"date":"2024-12-13T09:07:22","date_gmt":"2024-12-13T08:07:22","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=154492"},"modified":"2024-12-13T09:08:37","modified_gmt":"2024-12-13T08:08:37","slug":"lvmh-invests-in-domaines-de-fontenille","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/lvmh-invests-in-domaines-de-fontenille\/","title":{"rendered":"LVMH invests in Domaines de Fontenille "},"content":{"rendered":"

The Number One in Luxury Goods has acquired a stake in Domaines de Fontenille, further diversifying its hospitality portfolio. Ana\u00efs Ventures, a fund owned by the Swiss Firmenich family, has also taken a minority stake in this company with a promising mission, focusing on exceptional destinations combining heritage, experience and eco-responsibility.<\/h4>\n

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LVMH<\/strong> continues to invest in ultra-high-end experiential products<\/strong>, particularly in hospitality.<\/strong><\/p>\n

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Les Domaines de Fontenille<\/strong>, a small, fast-growing upmarket French group that describes itself as a \u201cpioneer in experiential hospitality since 2016<\/strong>\u201d, has just announced that the world’s number-one luxury goods group<\/strong> and Ana\u00efs Ventures,<\/strong> the Geneva-based investment company of the Firmenich family, have acquired a minority stake in the company<\/strong>.<\/p>\n

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According to Bloomberg<\/strong>, LVMH has acquired around 20% of the capital,<\/strong> for an undisclosed amount, thus becoming the main shareholder in the chain<\/strong>, which owns both hotels and restaurants.<\/p>\n

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A profile that appeals to investors<\/h2>\n

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The historic shareholders<\/strong> retain the rest of the capital, starting with the group’s two founders, Guillaume Foucher and Fr\u00e9d\u00e9ric Biousse,<\/strong> who was also behind the founding of fashion group SMCP<\/strong> and investment fund Experienced Capital<\/strong>, dedicated to premium brands.<\/p>\n

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