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Singer Philippe Katerine’s cutesy attitude is no laughing matter: the Japanese artist with the smiling flowers and pioneer of artistic collaborations in luxury, Takashi Murakami, is back<\/strong>, 21 years after his first coup with Louis Vuitton<\/strong> in the Marc Jacobs era.<\/p>\n <\/p>\n This capsule event<\/strong> with the Japanese artist, scheduled for January 2025<\/strong>, was announced by a post on the luxury brand’s instagram account, as well as by the transfer to Paris of one of his works, usually exhibited in Kyoto<\/strong>: the gilded statue The flower parent and the child<\/em>. Themonumental work, whose base is…a Louis Vuitton monogrammed trunk<\/strong>, has been installed opposite the Fondation Louis Vuitton<\/strong> in Paris, in the heart of the Jardin d’Acclimatation, owned by the 75-brand luxury group.<\/p>\n <\/p>\n This announcement comes a month after the closing of its dedicated exhibition at Galerie Perrotin.<\/strong><\/p>\n <\/p>\n <\/p>\n A return to childhood<\/strong> seems to be the key trend for 2024, with Louis Vuitton once again calling on Takashi Murakami<\/strong>. The 62-year-old<\/strong> artist is one of the leading exponents of kawaii culture<\/strong>, a Japanese word for anything cute, and by extension, anything to do with Japanese pop culture. This culture took off in Europe at the end of the 1970s, before accelerating sharply in the 1980s.<\/p>\n <\/p>\n Next January, the trunk-maker plans to reissue the flagship models created by the Japanese artist<\/strong> and which left their mark on the aesthetics of the 2000s<\/strong> (the laughing noughties or Y2K<\/strong>), a period fantasized about – in the same way as the 1990s – by Gen Z.<\/strong><\/p>\n <\/p>\n In 2004, the Japanese designer landed at Louis Vuitton<\/strong>, on the advice of American Marc Jacobs<\/strong>, then artistic director of the LVMH powerhouse for seven years.<\/p>\n <\/p>\n Takashi Murakami had just created his deceptively naive emblem of smiling flowers<\/strong>. \u201cIt was time to do something radically new,”<\/em> said Marc Jacobs in an interview. \u201cWe wanted to integrate art with fashion in a way that had never been done before.\u201d<\/em><\/p>\n <\/span><\/p>\n <\/span><\/p>\n \t\tBetween Kawaii culture and Y2K nostalgia<\/h2>\n