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Donald Trump effect or not, the 2024 edition of Miami Art Week<\/strong>, the USA’s contemporary art mecca<\/strong>, seems to crystallize the “Roaring Twenties<\/strong> \u201d that the profession is hoping for with the second term of office of Brooklyn’s golden boy.<\/p>\n <\/p>\n Since its creation in 2002 with Art Basel Miami Beach<\/strong>, Miami Art Week has grown steadily to become a hybrid social event <\/strong>, bringing together art dealers, gallery owners, music and film celebrities and night owls under the Floridian palm trees.<\/p>\n <\/p>\n With a dozen fairs<\/strong> taking place simultaneously and attracting no fewer than 100,000 people each year<\/strong> – including a clientele that is as wealthy as it is aesthete<\/strong> – luxury brands increasingly see this festive event as an ideal opportunity to strengthen their presence on American soil.<\/p>\n <\/p>\n Among them, Gucci (Kering), Pucci (LVMH) and Cartier (Richemont) have planned their own ephemeral art installations and animations<\/strong>. For their part, Fendi (LVMH) and luxury resale platform The RealReal<\/strong> took the opportunity to celebrate the opening of their flagship store<\/strong> in the \u201cMagic City\u201d’s most exclusive shopping thoroughfare: the Miami Design District.<\/p>\n <\/p>\n <\/p>\n Miami Art Week was created to celebrate contemporary art in Miami, mainly around the Art Basel Miami Beach fair, launched in 2002<\/strong>. This event follows in the footsteps of the famous Art Basel fair, founded in 1970 in Basel, Switzerland<\/strong>. Its establishment in Miami marked a turning point in the development of the city’s art scene.<\/p>\n <\/p>\n The organizers of Art Basel were seduced by the distinctive, multicultural character touted by billionaire<\/strong> car dealer and art collector Norman Braman <\/strong>, in order to internationalize their contemporary art fair in the immediate vicinity of the beaches. The first edition<\/strong> attracted 30,000 visitors and featured 160 participating galleries from 23 countries, compared with 280 from 38 countries today.<\/strong><\/p>\n <\/p>\n Dubbed the \u201cSuper Bowl of the art world\u201d<\/strong>, Art Basel Miami Beach is the center of attention, attracting no fewer than 70,000 of the 100,000 visitors to Miami Art Week<\/strong> each year.<\/p>\n <\/span><\/p>\n <\/span><\/p>\n \t\tArt Basel Miami Beach, the tree that hides the forest<\/h2>\n