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Owned by the Qatari fund Divine Investments SA (DISA) since 2013, Printemps department stores are opening up to crypto-currency payment<\/strong>. The scheme applies to the twenty outlets<\/strong> spread across France, from Paris to Marseille and Deauville.<\/p>\n <\/p>\n To this end, Printemps has signed a partnership with global digital wallet exchange and management platform Binance and French fintech specialist in digital currency payments Lyzi.<\/strong><\/p>\n <\/p>\n The announcement comes just as Printemps department stores are looking to strengthen their expansion outside France<\/strong>. And their outpost in Doha (Qatar) will soon no longer be the only one outside France. A new outlet, initially scheduled for the second quarter of 2024, is due to open in New York in the spring of 2025.<\/strong> This new address will be the first Printemps outlet on the other side of the Atlantic.<\/p>\n <\/p>\n <\/p>\n CouldWeb3 and cryptocurrencies<\/strong> be the new customer experience enhancers<\/strong> for good?<\/p>\n <\/p>\n For Printemps department stores, the answer seems to be yes, as the opening up to digital currencies offers greater flexibility and security in its customers’ means of payment.<\/strong><\/p>\n <\/p>\n The twenty French department stores in the Printemps network<\/strong> now accept well-known cryptocurrencies such as Bitcoin and Ethereum, as well as certain stablecoins such as EURI and USDC.<\/strong><\/p>\n <\/p>\n In concrete terms, once at the checkout, customers wishing to make a transaction using their digital currencies scan a QR code. From the Binance Pay<\/strong> solution, they then select the currency of their choice before confirming the transaction. These purchases<\/strong> are then paid back in euros<\/strong> to protect the department store from the volatility of crypto-currency prices.<\/p>\n <\/p>\n The measure not onlyenhances the customer’s experience<\/strong>, but also establishes the luxury retailer as a leading player in retail tech innovation.<\/strong><\/p>\n <\/p>\n And on the crypto-blockchain front, while some of the big names in luxury goods such as Gucci, TAG Heuer, Ralph Lauren and Balenciaga have taken the plunge, only a handful of retailers have tried their hand at it.<\/strong> Such is the case of luxury e-tailer Farfetch<\/strong> – now in dire straits – and the Beaugrenelle shopping center (Paris XVe)<\/strong>. After a conclusive test, the manager of the latter, the Apsys group, has extended it to other shopping centers in its retail park.<\/p>\n <\/p>\n <\/span><\/p>\n <\/span><\/p>\n \t\tGreater shopping convenience<\/h2>\n
A response to the Web3 wave<\/h2>\n