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Thefuture<\/strong> will be bright, as bright and limpid as crystal<\/strong>, its material of choice manufactured between Nancy and Strasbourg…<\/p>\n <\/p>\n At least, that’s what Adam Banfield, President and CEO of<\/strong> Baccarat<\/strong>‘s North American region<\/strong>, predicts.<\/p>\n <\/p>\n This geographic zone<\/strong> is currently considered a priority<\/strong> by the House, which is accelerating its store openings in New York<\/strong> and plans to arrive soon in Los Angeles.<\/p>\n <\/p>\n The American homeland is home to the Baccarat Hotel<\/strong>, its pilot hotel project, inaugurated in 2015<\/strong> a stone’s throw from Fifth Avenue, with its spectacular fa\u00e7ade daring to tower over MoMA.<\/p>\n <\/p>\n But beyond its success in this, its second-largest market<\/strong>, the crystal-maker is undergoing an unprecedented transformation, with new boutique concepts and a product range that<\/strong> dares to use new materials such as porcelain and leather.<\/strong><\/p>\n <\/p>\n And to steer this transformation<\/strong>, the French House has just announced the appointment of Laurence Nicolas as its new Director<\/strong>, effective from early 2025.<\/p>\n <\/p>\n <\/p>\n For its 260th anniversary, Baccarat is renewing its top management team<\/strong> with thecurrent General Manager of Printemps Haussmann<\/strong>. No stranger to the brand’s world, Laurence Nicolas has been a member of Baccarat’s Board of Directors since 2018.<\/strong><\/p>\n <\/p>\n Succeeding Maggie Henriquez<\/strong>, who spent three years working to reposition the crystal maker, she is due to take up her post in March 2025<\/strong>.<\/p>\n <\/p>\n With over 30 years’ experience in the luxury goods industry<\/strong>, Laurence Nicolas headed Dior’s watch and haute joaillerie division<\/strong> for 17 years.<\/p>\n <\/p>\n She also held leadership positions with jeweler Cartier and<\/strong> auction house Sotheby’s<\/strong>, where she was Executive Vice President of Jewelry and Watches.<\/p>\n <\/p>\n This strategic and operational experience<\/strong> makes her the ideal candidate for the brand’s redesign.<\/p>\n <\/p>\n <\/span><\/p>\n <\/span><\/p>\n \t\tNew director from Printemps<\/h2>\n
Destination Meatpacking District<\/h2>\n