{"id":152773,"date":"2024-11-19T10:04:39","date_gmt":"2024-11-19T09:04:39","guid":{"rendered":"https:\/\/luxus-plus.com\/luxus-magazine-the-oura-ring-phenomenon\/"},"modified":"2024-11-20T13:47:49","modified_gmt":"2024-11-20T12:47:49","slug":"luxus-magazine-the-oura-ring-phenomenon","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/luxus-magazine-the-oura-ring-phenomenon\/","title":{"rendered":"[Luxus Magazine] The Oura Ring phenomenon"},"content":{"rendered":"<h4>TikTok has a rare ability to boost a product through a digital craze that is difficult for brands to anticipate. Such is the case with Oura Ring, a connected ring that has become a must-have in everyday life, according to Internet users.<\/h4>\n<p><!--more--><\/p>\n<h4><\/h4>\n<p>After the collapse of former Finnish cell phone giant Nokia, its <b><strong>ex-engineers had to turn their attention to other projects.<\/strong><\/b> In Oulu, a city in the north of this Scandinavian country, they drew on their technological expertise to conquer the beauty and wellness market. The result is<b><strong> \u014cura Health, a start-up specializing in connected rings<\/strong><\/b>, the first version of which was released in 2015. An object that aims to compete with connected watches and occupy a market that is still little occupied.<\/p>\n<p>&nbsp;<\/p>\n<p>Following meticulous development, communication and marketing work, both nationally and internationally, the company announced in April 2022 that it had sold no less than a million of these products in one quarter! Major celebrities, such as Prince Harry in 2018, and have thus been spotted wearing this ring, and Gucci unveiled a special collaboration with the brand two years ago. The company claims a valuation of $2.55 billion and has opened offices in San Francisco and San Diego, although its headquarters remain in Oulu.<\/p>\n<p>&nbsp;<\/p>\n<h2>The biohacking trend materialized in a ring<\/h2>\n<h2><\/h2>\n<p>The skills of this intelligent ring are manifold, but could be summed up in one sentence: <b><strong>track and analyze all the criteria of our lifestyle to improve our well-being and our daily lives, thanks to the many sensors contained in the ring.<\/strong><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/magazine.luxus-plus.com\/en\/the-oura-ring-phenomenon\/\">Click here to read the entire article<\/a> on Luxus Magazine.<\/p>\n<p>Featured Photo: \u00a9 Oura<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok has a rare ability to boost a product through a digital craze that is difficult for brands to anticipate. Such is the case with Oura Ring, a connected ring that has become a must-have in everyday life, according to Internet users.<\/p>\n","protected":false},"author":674,"featured_media":152741,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"TikTok has a rare ability to boost a product through a digital craze that is difficult for brands to anticipate. 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