{"id":152557,"date":"2024-11-13T18:18:43","date_gmt":"2024-11-13T17:18:43","guid":{"rendered":"https:\/\/luxus-plus.com\/why-is-lvmh-buying-minority-stakes-in-mykita-and-our-legacy\/"},"modified":"2025-04-07T15:10:33","modified_gmt":"2025-04-07T13:10:33","slug":"why-is-lvmh-buying-minority-stakes-in-mykita-and-our-legacy","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/why-is-lvmh-buying-minority-stakes-in-mykita-and-our-legacy\/","title":{"rendered":"Why is LVMH buying minority stakes in Mykita and Our Legacy? "},"content":{"rendered":"

Via Th\u00e9lios, its eyewear division, and Luxury Ventures, its fund dedicated to luxury brands with high growth potential, LVMH is to acquire stakes in German eyewear brand Mykita and Swedish fashion label Our Legacy. The move will inject new blood into the luxury giant’s software at a time when the global market is slowing down.<\/h4>\n

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At a time when the global market is becoming more complicated for \u201cHard Luxury\u201d, it’s worth taking a step sideways towards more accessible luxury.<\/strong><\/b><\/p>\n

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Two more or less direct minority investments by the LVMH group<\/strong><\/b> are proof of this.<\/p>\n

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Th\u00e9lios, the eyewear division of the Number One in luxury goods, and LVMH Luxury Ventures, the fund dedicated to luxury brands with high growth potential<\/strong><\/b>, have each just taken minority stakes in promising companies.<\/p>\n

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Th\u00e9lios<\/strong><\/b> has announced that it has \u201creached an agreement to make a minority investment in the pioneering<\/strong><\/b>20-year-old Berlin eyewear brand Mykita<\/strong><\/b>\u201d, while LVMH Luxury Ventures<\/strong><\/b> has set its sights on the Swedish fashion brand Our Legacy,<\/strong><\/b> founded in 2005.<\/p>\n

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External growth<\/h2>\n

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Co-created in 2017 by LVMH with Italian<\/strong><\/b> industry specialistMarcolin<\/strong><\/b>, Th\u00e9lios<\/strong><\/b> designs, manufactures and distributes eyewear for several of the group’s Houses, including Dior, Fendi, Celine, Givenchy and Loewe.<\/strong><\/b> But it has also expanded through external growth via the 2023 acquisitions of Barton Pereira and Vuarnet.<\/strong><\/b><\/p>\n

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