{"id":152422,"date":"2024-11-11T12:28:01","date_gmt":"2024-11-11T11:28:01","guid":{"rendered":"https:\/\/luxus-plus.com\/artemis-iii-space-mission-another-giant-leap-for-man-a-giant-leap-for-prada\/"},"modified":"2025-12-03T11:15:17","modified_gmt":"2025-12-03T10:15:17","slug":"artemis-iii-space-mission-another-giant-leap-for-man-a-giant-leap-for-prada","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/artemis-iii-space-mission-another-giant-leap-for-man-a-giant-leap-for-prada\/","title":{"rendered":"Artemis III space mission: another small step for man, a giant leap for Prada"},"content":{"rendered":"<h4>Axiom Space and Italian fashion label Prada have unveiled the first images of their moon suit for NASA&#8217;s Artemis III space program, marking an unprecedented turning point for the luxury industry. Behind this intergalactic collaboration lies a well-honed brand strategy, combining cutting-edge innovation with luxury aesthetics, and reflecting a growing trend where luxury fashion joins forces with the most futuristic projects.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Presented on October 16 at the International Astronautical Congress organized by the International Astronautical Federation, the <b><strong>AxEMU<\/strong><\/b> (Axiom <b><strong>Extravehicular<\/strong><\/b> Mobility Unit) <b><strong>spacesuit<\/strong><\/b> is the result of an <b><strong>exceptional collaboration between international technology leaders and<\/strong><\/b> <b><strong>Prada<\/strong><\/b>, experts in textile innovation.<\/p>\n<p>&nbsp;<\/p>\n<p><b><strong>It had been 50 years since Western astronauts had returned to the moon.<\/strong><\/b><\/p>\n<p>&nbsp;<\/p>\n<h2>Creating a new era<\/h2>\n<h2><\/h2>\n<p><b><strong>Axiom Space<\/strong><\/b>, an American company founded in 2016 by the former head of the International Space Station program (2005 to 2015) and specialized in astronautics and space flight, is preparing in style for <b><strong>NASA&#8217;s new mission, Artemis III<\/strong><\/b>. The <b><strong>aim<\/strong><\/b> of this mission is <b><strong>to sign the return of Western astronauts to the moon by 2026<\/strong><\/b>. The <b><strong>spacesuit<\/strong><\/b>,<b><strong> developed in collaboration with Milan-based luxury fashion house Prada<\/strong><\/b>, can in many ways be compared to an autonomous mini-vessel, capable of <b><strong>protecting the astronaut from external dangers while providing vital resources such as air and water.<\/strong><\/b><\/p>\n<p>&nbsp;<\/p>\n<p>For this collection, Prada wanted to <b><strong>create a suit capable of withstanding the extreme cold of the lunar south pole<\/strong><\/b> (down to -14 degrees), where the lunar landing is to take place. <b><strong>Evolutive, modular and adaptable<\/strong><\/b>, the suit is designed for missions on the lunar surface as well as in low-Earth orbit, with <b><strong>a built-in diagnostic system offering eight hours of autonomy<\/strong><\/b>, as well as integrated<b><strong> HD cameras<\/strong><\/b> and<b><strong>4G\/LTE communications<\/strong><\/b>. During their trip to the Moon, astronauts will have to wear this suit for long periods. It was therefore essential to design<b><strong> a suit that offered both protection and comfort.<\/strong><\/b><\/p>\n<p>&nbsp;<\/p>\n<h2>A well-honed marketing strategy<\/h2>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113405\" class=\"elementor elementor-113405 elementor-111955\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7d49f1 e-con-full e-flex e-con e-child\" data-id=\"c7d49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div 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9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Every day, keep up to date with the latest business news from the world of luxury.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Receive the essential luxury business news by email every 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data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1297\" height=\"206\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png\" class=\"attachment-full size-full wp-image-26712\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png 1297w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-300x48.png 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1024x163.png 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-768x122.png 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1536x244.png 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-2048x326.png 2048w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-750x119.png 750w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67df98 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"d67df98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t miss out on the latest luxury business news.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8de6c6 elementor-widget elementor-widget-image\" data-id=\"c8de6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg.webp\" class=\"attachment-full size-full wp-image-136619\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2023\/08\/luxus-digital-mensuel-avril-2024-no-bg-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/luxus-magazine-rasmus-munks-gourmet-meal-on-the-edge-of-space\/\">[Luxus Magazine] Rasmus Munk\u2019s gourmet meal on the edge of space<\/a><\/p>\n<p>Featured Photo: \u00a9 Prada<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Axiom Space and Italian fashion label Prada have unveiled the first images of their moon suit for NASA&#8217;s Artemis III space program, marking an unprecedented turning point for the luxury industry. Behind this intergalactic collaboration lies a well-honed brand strategy, combining cutting-edge innovation with luxury aesthetics, and reflecting a growing trend where luxury fashion joins forces with the most futuristic projects.<\/p>\n","protected":false},"author":1917,"featured_media":152417,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Through the Artemis III space mission, Prada is positioning itself as a star player in textile innovation and as a luxury House rooted in feminine empowerment.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964],"tags":[22394,25252,25254,24134,22419,23540,23002],"class_list":["post-152422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-focus-en","tag-italie-en","tag-italy-en","tag-mode-et-maroquinerie-en","tag-news-en","tag-prada-en","tag-tech-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/152422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1917"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=152422"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/152422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/152417"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=152422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=152422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=152422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}