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In this Party of Dreams<\/strong><\/em><\/b>, unveiled<\/strong><\/b> on Instagram on October 29<\/strong><\/b>, the singer-songwriter extols the virtues of the<\/strong><\/b> extravagantly designed Millenia collection<\/strong><\/b>, dominated by \u201cmonochrome colorless crystals<\/strong><\/b> \u201d with faceted shapes reminiscent of diamonds.<\/p>\n <\/p>\n The Austrian jeweler has thus gained momentum at a time whenAriana<\/strong><\/b> Grande is also starring in the film <\/strong>Wicked<\/strong><\/em><\/b>, scheduled for release in December. This is a film adaptation of the Broadway hit musical of the same name<\/strong><\/b>, itself inspired by Lyman Frank Baum’s children’s novel turned film, The Wizard of Oz<\/em>. A film event on which the American department store Bergdorf Goodman is already seeking to capitalize.<\/p>\n <\/p>\n The video, unveiled to coincide with the holiday season, shows a feline Ariana Grande strolling through what looks like a retro nightclub<\/strong><\/b> , the shape of<\/strong><\/b> both the venue and the doors matching the octagonal design of the<\/strong><\/b> Austrian jeweller’s cases<\/strong><\/b>. A shape reminiscent of diamond-cut stones<\/strong><\/b>. It should be noted, however, that the jeweller is not talking about synthetic diamonds here.<\/p>\n <\/p>\n <\/p>\n Swarovski’<\/strong><\/b> s aim here is to promote its new Millenia collection<\/strong><\/b>, a bold and playful way of convincing an obvious target group: Millennials (born between 1981 and 1995)<\/strong><\/b>, one of the 376 million fans who follow the singer<\/strong><\/b> on Instagram.<\/p>\n <\/p>\n The collection features rivers of crystals on choker necklaces and bold bracelets<\/strong><\/b>, all \u201cdesigned to catch the light both on the dance floor and to toast the festive season\u201d.<\/strong><\/b><\/p>\n <\/p>\n <\/p>\n In the campaign film, the jeweler’s idea was to unveil a multicolored space composed of the four colors of yellow, pink, green and blue.<\/strong><\/b> These colorful variations of the Millenia collection recall the inserts seen in the credits of the film Sweet Charity, directed by the master of musical comedy, Bob Fosse<\/strong><\/b> (Chicago, All That Jazz…).<\/p>\n <\/p>\n The season’s other flagship collection<\/strong><\/b> is none other than Matrix<\/strong><\/b> – whose name recalls the science-fiction saga by the Wachowski sisters, the first part of which was released in 1999. The Matrix collection is characterized by \u201cprecision-cut pieces with fluid shapes inspired by propellers\u201d.<\/strong><\/b><\/p>\n <\/p>\n \t\tMonochrome stones and a colorful case<\/h2>\n
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![\"Ariana](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/11\/Ariana_Grande_Party_Dreams_Yellow-1024x576.jpg\" "\\"Ariana")
![\"Swarovski](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/11\/Swarovski_Millenia_choker_necklace-1024x1024.jpg\" "\\"Swarovski")
Between Gatsby, Marilyn and Bob Fosse<\/h2>\n\n<\/p>\n