{"id":151776,"date":"2024-10-30T10:32:14","date_gmt":"2024-10-30T09:32:14","guid":{"rendered":"https:\/\/luxus-plus.com\/automotive-europe-prepares-for-the-chinese-onslaught\/"},"modified":"2024-11-05T00:46:08","modified_gmt":"2024-11-04T23:46:08","slug":"automotive-europe-prepares-for-the-chinese-onslaught","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/automotive-europe-prepares-for-the-chinese-onslaught\/","title":{"rendered":"Automotive: Europe prepares for the Chinese electrical onslaught <img class=paid src=\/paid.png>"},"content":{"rendered":"<h4>The Paris Motor Show is not just a giant showroom for established European and American brands: it&#8217;s also an unrivalled launch pad for up-and-coming brands and those seeking visibility, such as China&#8217;s Hongqi and Aito. Brussels decided to impose additional customs duties on these models on October 29.<\/h4>\n<p><!--more--><\/p>\n<h4><\/h4>\n<p>The <b><strong>Mondial de l&#8217;Auto 2024<\/strong><\/b> surprised visitors with a host of new products, and the <b><strong>increased presence of nine Chinese brands<\/strong><\/b> is designed to \u201chighlight their technological advances and determination to develop\u201d, as Xinhua, the official press agency of the People&#8217;s Republic of China, puts it.<\/p>\n<p>&nbsp;<\/p>\n<p><b><strong>Alongside BYD, Tesla&#8217;s omnipotent electric rival, and Hongqi<\/strong><\/b>, the doyenne of Chinese automakers (1958), which has become the benchmark for the regime&#8217;s top dignitaries, there were <b><strong>less media-friendly but equally dynamic brands such as Forthing (Dongfeng), Maxus (SAIC), GAC, Skyworth, Xpeng, Leapmotor (incorporated into Stellantis) and Aito.<\/strong><\/b><\/p>\n<p>&nbsp;<\/p>\n<p>The latter,<b><strong> launched by cell phone manufacturer Huawei and partner of Seres<\/strong><\/b> ( <b><strong>already present in Europe)<\/strong><\/b>, is preparing its arrival on the Old Continent in 2025. This is subject to acceptance of its numerous technological options, some of which have not yet been approved by European authorities.<\/p>\n<p>&nbsp;<\/p>\n<p>This Chinese stranglehold is all the stronger given that<b><strong> the Japanese brands Toyota, Nissan and Suzuki, Korea&#8217;s Hyundai and a number of European brands (including Volvo, Mercedes-Benz and DS) are missing<\/strong><\/b> from the Salon line-up.<\/p>\n<p>&nbsp;<\/p>\n<p>To counter what appears to be unfair competition, <b><strong>the EU has decided to carry out its threat to surcharge Chinese imports of electric vehicles.<\/strong><\/b><\/p>\n<p>&nbsp;<\/p>\n<p>From Thursday October 31, Chinese battery-powered vehicles will be subject to a surcharge of up to +35%, in addition to the 10% customs duty.<\/p>\n<p>&nbsp;<\/p>\n<h2>New automotive primer<\/h2>\n<h2><\/h2>\n<p>Its gigantic, full-length stand featured an XXL screen, whose speakers played a single, particularly catchy electro track. <b><strong>Aito<\/strong><\/b>, hitherto an unknown quantity in France and Europe, stood opposite Hongqi, the esteemed state carmaker cherished by Communist Party leaders.<\/p>\n<p>&nbsp;<\/p>\n<p>Installed in the America Hall of the Motor Show, <b><strong>Aito is, contrary to its name, not a Japanese manufacturer, but a Chinese one<\/strong><\/b>. Its acronym carries the promise of artificial intelligence &#8211; <em>\u201cAdding Intelligence To Automobile\u201d<\/em>. And it&#8217;s <b><strong>about to arrive in Europe<\/strong><\/b>. <b><strong>The result of a partnership between Huawei and the Chinese manufacturer Seres<\/strong><\/b> (already established on European soil), Aito was founded in 2021. Since then,<b><strong> between February 2022 and July 2024, it has delivered 400,000 vehicles to its local market<\/strong><\/b>. This brand seems destined to eclipse Seres.<\/p>\n<p>&nbsp;<\/p>\n<p>At the Mondial, Aito presented <b><strong>the M5<\/strong><\/b>, marketed in 2022 and a <b><strong>close relative of the Seres SF5<\/strong><\/b>, <b><strong>as well as the M7 and M9<\/strong><\/b> which were launched in 2022 and 2023 respectively. These models were presented under the names Aito 5, Aito 7 and Aito 9 at the Show.<\/p>\n<p>&nbsp;<\/p>\n<p>For its part, <b><strong>Hongqi<\/strong><\/b>, literally \u201cRed Flag\u201d in Mandarin, well known in the Middle Kingdom and now in India, presented <b><strong>an ultra-luxury vision of the Made in China automobile<\/strong><\/b>. The manufacturer, whose <b><strong>designer once worked for Rolls Royce<\/strong><\/b>, presented <b><strong>the Guoya<\/strong><\/b>. An opulent executive sedan, similar to a limousine, judging by its 5-meter wingspan.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<section data-elementor-type=\"section\" data-elementor-id=\"113401\" class=\"elementor elementor-113401 elementor-101048\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-6ff873b e-flex e-con-boxed e-con e-parent\" data-id=\"6ff873b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7d49f1 e-con-full e-flex e-con e-child\" data-id=\"c7d49f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c73fc5 elementor-widget elementor-widget-spacer\" 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src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png\" class=\"attachment-full size-full wp-image-26712\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo.png 1297w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-300x48.png 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1024x163.png 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-768x122.png 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-1536x244.png 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-2048x326.png 2048w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2020\/03\/logoooo-750x119.png 750w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470d562 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"470d562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Become an active member of the community of luxury leaders.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cccfb5 elementor-widget elementor-widget-image\" data-id=\"7cccfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp\" class=\"attachment-full size-full wp-image-137641\" alt=\"\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier.webp 1280w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-300x159.webp 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-1024x544.webp 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-768x408.webp 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-480x255.webp 480w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2024\/04\/luxus-abonnement-papier-750x398.webp 750w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/aston-martin-revises-its-outlook-for-2024\/\">Aston Martin revises its outlook for 2024<\/a><\/p>\n<p>Featured Photo: <span style=\"font-weight: 400;\">\u00a9\u00a0<\/span>Hongqi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Paris Motor Show is not just a giant showroom for established European and American brands: it&#8217;s also an unrivalled launch pad for up-and-coming brands and those seeking visibility, such as China&#8217;s Hongqi and Aito. Brussels decided to impose additional customs duties on these models on October 29.<\/p>\n","protected":false},"author":507,"featured_media":151775,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The Paris Motor Show saw a growing number of Chinese manufacturers, renowned for their unbeatable price\/on-board systems ratio.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964,5868],"tags":[23653,24003,22973,23414,22394],"class_list":["post-151776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-retail","tag-abonnes-en","tag-automobile-en","tag-china","tag-europe-en","tag-focus-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/151776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=151776"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/151776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/151775"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=151776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=151776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=151776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}