{"id":151408,"date":"2024-10-23T18:39:11","date_gmt":"2024-10-23T16:39:11","guid":{"rendered":"https:\/\/luxus-plus.com\/burberry-offers-a-royal-and-so-british-cast-for-its-autumn-winter-2024-25-campaign\/"},"modified":"2025-12-01T15:25:33","modified_gmt":"2025-12-01T14:25:33","slug":"burberry-offers-a-royal-and-so-british-cast-for-its-autumn-winter-2024-25-campaign","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/burberry-offers-a-royal-and-so-british-cast-for-its-autumn-winter-2024-25-campaign\/","title":{"rendered":"Burberry offers a royal and So British cast for its autumn-winter 2024-25 campaign"},"content":{"rendered":"

For its new Autumn-Winter 2024-25 campaign, Burberry is returning to its English roots and the good old days. Entitled It’s Always Burberry’s Weather<\/em>, this communications operation showcases its outerwear, far beyond the trench coat… with the humor and British phlegm of prestigious ambassadors from pop culture and sport to boot.<\/h4>\n

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This season, Burberry is taking steps to restore its battered desirability<\/strong><\/b> by talking about rain or shine<\/strong><\/b>… well, especially rain, if we think of the fickle climate across the Channel and the outburst of extreme weather phenomena that are hitting the world hard today. With its iconic cotton gabardine trench coat, Burberry seems historically relegated exclusively to \u201craining like cats and dogs\u201d days<\/strong><\/b>.<\/p>\n

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With It’s Always Burberry’s Weather<\/em>, the tartan brand proves otherwise, showcasing the full diversity of its outerwear offering<\/strong><\/b> in romantic, gamey or simply picturesque natural settings.<\/strong><\/b><\/p>\n

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For the occasion, the House is taking to the country roads with a high-flying cast likely to bring together old and new, Millennials and Gen Z first and foremost.<\/strong><\/b><\/p>\n

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Britishness on the comeback trail<\/h2>\n

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The epitome of British culture, Burberry had until now somewhat forgotten its rural origins and proudly English spirit<\/strong><\/b>. Indeed, the departure of Christopher Bailey<\/strong><\/b> in 2018, which sparked a veritable Burberry Mania around the trench coat<\/strong><\/b> on the networks and in stores – leading to a whole flood of cheap copies in fast fashion – had given way to proposals with a less aristocratic and more streetwise allure.<\/strong><\/b><\/p>\n

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Outerwear, Burberry’s core business, was essentially a walking billboard<\/strong><\/b> under the leadership of Italian Riccardo Tisci, sporting an all-over tartan <\/strong><\/b>that only the chavs -hooligans of the 1980s- had dared to wear. At the time, the Burberry silhouette was essentially a punk, protest… and above all, urban manifesto.<\/strong><\/b><\/p>\n

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But that was without counting on the arrival in September 2022 of British designer Daniel Lee<\/strong><\/b>, determined to restore the brand’s roots, starting with its famous Equestrian Knight logo and one color: blue.<\/p>\n

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In the <\/strong>It’s Always Burberry’s Weather <\/strong><\/em>campaign , Britishness is expressed as much through the clothing as through the design elements and the profiles of its ambassadors.<\/strong><\/b><\/p>\n

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One of these is Barry Keogan, star of<\/strong><\/b> the film<\/strong><\/b> \u201cSaltburn\u201d (Amazon Prime). In this film, his character is a \u201cdown-and-out\u201d who becomes a megalomaniac by murdering members of his \u201cadopted family\u201d one by one. The finale features a viral victory dance in a dark, empty mansion, to the tune of Sophie Ellis Bextor’s hit \u201cMurder on the Dancefloor<\/em> \u201d.<\/p>\n

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After this very Gen Z figure, the brand conjures up memories of the Christopher Bailey years, dear to Millennials, in particular with supermodel Cara Delevingne, whose tongue is literally firmly in her mouth<\/strong><\/b>.<\/p>\n

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But Burberry is also steeped in the tradition of the \u201cRoyal Warrant\u201d (title of official supplier to the Crown)<\/strong><\/b>, a title acquired as early as 1955 by the brand, veteran of the trench warfare era, and regularly renewed ever since<\/strong><\/b>, whether for the late Queen Elizabeth II or the current King Charles III. So, if you can’t afford the presence of an official crowned head, why not opt for its televisual double? Olivia Colman, Oscar-winning actress<\/strong><\/b> (La Favorite, 2019), producer, comedian and second incarnation of Queen Elizabeth II in the series The Crown<\/strong><\/b> (seasons 3 and 4), thus seems more than appropriate as a Burberry ambassador.<\/p>\n

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To continue the inter-generational connection, what could be better than two soccer players<\/strong><\/b> – a veritable religion across the Channel – with the figures of Cole Palmer and Eberechi Eze<\/strong><\/b>. Other celebrities playing the game include 25-year-old Chinese actress Zhang Ziyi<\/strong><\/b> and 30-something rapper Little Simz<\/strong><\/b>.<\/p>\n

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