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Luxury is made to endure the decades, and even the centuries…<\/p>\n
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In France, the cradle of the industry, the organization that represents its Houses, the Comit\u00e9 Colbert, is celebrating its 70th anniversary with an anniversary book<\/strong><\/b>, produced in partnership with Le Figaro.<\/strong><\/b> A total of 40,000 copies will be distributed on October 18, <\/strong><\/b>at the same time as the daily newspaper’s WE offer,<\/strong><\/b> coupled with Le Figaro Magazine and Madame.<\/p>\n <\/p>\n For the occasion, the organization delved into its rich archives. The Colbert Group, founded in October 1954 on the initiative of renowned perfumer Jean-Jacques Guerlain<\/strong><\/b> and since renamed Comit\u00e9 Colbert, has grown and developed along with French luxury goods…<\/p>\n <\/p>\n <\/p>\n At the time of its creation<\/strong><\/b>, the association, whose mission is \u201cthe development of exporting companies employing a high-quality French workforce\u201d, brought together just 15 companies, all family-owned, operating in the fashion, tableware, perfume and beauty sectors.<\/strong><\/b><\/p>\n\n <\/p>\n Since then, the Committee’s field of activity has grown considerably: it now brings together \u201c95 French luxury brands (many of which belong to listed groups), 18 cultural institutions and 6 European luxury brands<\/strong><\/b>, covering14 professions, from perfumery to jewelry, from fashion to goldsmithing, from gastronomy to wines and spirits, not forgetting design and decoration\u201d.<\/strong><\/b><\/p>\n <\/p>\n Its mantra perpetuates its initial vocation: \u201c To passionately promote, sustainably develop and patiently pass on French know-how and creation in order to inspire dreams<\/strong><\/b> \u201d.<\/p>\n <\/p>\n It’s easy to understand why Colbert was chosen as the organization’s \u201cgodfather\u201d<\/strong><\/b>. Louis XIV’s minister of arts and manufactures, Colbert understood before anyone else<\/strong><\/b>, with the help of his sovereign, that luxury could be a soft power.<\/strong><\/b> The Ch\u00e2teau de Versailles and its Hall of Mirrors, a masterpiece of craftsmanship, bear witness to this to this day… As does the Com\u00e9die Fran\u00e7aise,<\/strong><\/b> founded by Colbert, which, like Versailles, is one of the cultural institutions brought together by the Committee.<\/p>\n <\/p>\n It’s easy to imagine how the history of the Comit\u00e9, coupled with that of all its Maisons, could provide choice material for the booklet celebrating its 70th anniversary<\/strong><\/b>, scheduled for publication on October 18.<\/p>\n <\/p>\n <\/p>\n Assembled in \u201cscrapbooking\u201d style, the album brings together press clippings, photographs and anecdotes<\/strong><\/b>, and is organized into five chronological chapters<\/strong><\/b>: the origins of a fully-fledged industrial sector (1954-1970), the years of expansion (1970-1988), the era of maturity (1989-2004), the exploration of new territories (2005-2019), and finally the current communications challenge (2010-2024).<\/p>\n <\/p>\n This book is a pertinent way of highlighting the major contribution of luxury to France’s economic and artistic influence.<\/strong><\/b><\/p>\n <\/p>\n France is the world champion in luxury goods, and is ranked at the top of the international league table<\/strong><\/b>,\u201d emphasizes B\u00e9n\u00e9dicte Epinay, General Delegate of the Comit\u00e9 Colbert<\/strong><\/b>. Its houses have also inspired the world in the organization of its soft power with the creation of the Comit\u00e9 Colbert 70 years ago. From preserving know-how to raising the profile of this industry, these issues of general interest are on the agenda of all our members, who are convinced of the need to respond to them collectively.\u201d<\/p>\n <\/p>\nFrom 15 to 95 companies<\/h2>\n
Soft power<\/h2>\n
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