{"id":149510,"date":"2024-09-23T16:37:54","date_gmt":"2024-09-23T14:37:54","guid":{"rendered":"https:\/\/luxus-plus.com\/silmo-dor-2024-de-rigo-wins-the-griffes-optical-frame-prize-with-nina-ricci\/"},"modified":"2024-09-23T17:09:29","modified_gmt":"2024-09-23T15:09:29","slug":"silmo-dor-2024-de-rigo-wins-the-griffes-optical-frame-prize-with-nina-ricci","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/silmo-dor-2024-de-rigo-wins-the-griffes-optical-frame-prize-with-nina-ricci\/","title":{"rendered":"Silmo d’Or 2024: De Rigo wins the \u201cBrands & Labels\u201d optical frame prize with Nina Ricci"},"content":{"rendered":"

De Rigo wins the Silmo d’Or 2024 in the \u201cBrands & Labels\u201d optical frames category with a model created for the Maison Nina Ricci. The Italian luxury eyewear licensee is one of thirteen winners to have received awards for creativity and innovation in the thirty years of the Silmo d’Or ceremony, the high point of the Mondial de l’optique.<\/h4>\n

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Recognizing international eyewear licensees<\/strong><\/b>, key partners in the design, production and distribution of eyewear for the world’s leading luxury brands<\/strong><\/b>, the \u201cBrands & Labels\u201d category<\/strong><\/b> awarded De Rigo<\/strong><\/b> for an optical model and Grosfilley France<\/strong><\/b> for a sunglasses model.<\/p>\n

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EssilorLuxottica<\/strong><\/b>, unsurprisingly, took the prize for connected frames<\/strong><\/b> with its new-generation Ray-Ban Meta<\/strong><\/b>, whose partnership is set to be extended over the long term.<\/p>\n

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The triumph of vintage design<\/h2>\n

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At a time when theappeal of the Sixties<\/strong><\/b> is in full swing in fashion, the Silmo d’Or saluted a Nina Ricci<\/strong><\/b> optical frame<\/strong><\/b> in the \u201cBrands & Labels\u201d category inspired by this pop decade, signed by Italian designer De Rigo.<\/strong><\/b> The Parisian fashion house, founded in 1932 and owned by Spanish giant Puig, signed a five-year licensing agreement<\/strong><\/b> in 2015<\/strong><\/b>, covering the design, production and distribution of eyewear.<\/p>\n

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\"NINA
\u00a9\u00a0<\/span>Nina Ricci\/De Rigo<\/figcaption><\/figure>\n

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These are oversize acetate frames with a rounded front<\/strong><\/b>. The SNR403 model in color 7G6<\/strong><\/b> features the emblematic grosgrain pattern visible on the inside, and the Nina Ricci logo in letters adorns the left temple. The frame design is inspired <\/strong><\/b>by Nina Ricci’s flagship model, worn by Jacqueline Kennedy<\/strong><\/b>.<\/p>\n

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Nina Ricci is part of De Rigo’s brand portfolio<\/strong><\/b> alongside Chopard, Roberto Cavalli, Lanvin Collection, Philipp Plein, Porsche Design and Blumarine.<\/strong><\/b> The luxury eyewear licensee from Longarone, in the Belluno region of Italy, has 27 subsidiaries and around 100 independent distributors and four retail divisions in 100 countries. In addition to its luxury brand licenses, De Rigo also owns its own brands: Police, Lozza and Sting.<\/p>\n

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The 60s also inspired the second “Brands & Labels” winner<\/strong><\/b> for its sunglasses frames, Grosfilley France<\/strong><\/b> for the Parisian luxury ready-to-wear brand, Zilli<\/strong><\/b>.<\/p>\n

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\"Grosfilley
\u00a9\u00a0Grosfilley France<\/figcaption><\/figure>\n

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In the spirit of Colin Firth, imperial in the film \u201cA Single Man\u201d, the Zilli frame<\/strong><\/b> is adorned with grained leather inserts on the bridge and temples, highlighted by gold titanium<\/strong><\/b>. For exceptional softness and lightness, these vintage-inspired sunglasses feature integrated flex hinges<\/strong><\/b> for perfect adaptability. This is the fourth time in four years that the Silmo d’Or has featured Grosfilley France’s creations for Zilli. The French eyewear manufacturer, proud of its expertise in Oyonnax<\/strong><\/b>, also boasts a portfolio of prestigious brands including Azzaro, Lancel, Charriol and Chantal Thomass. Grosfilley France supplies nearly 3,000 opticians in France and exports its creations to nearly 70 countries.<\/p>\n

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Eyewear in the \u201cEyewear Designer\u201d category<\/strong><\/b> for optics and sunglasses also embraces the retro trend<\/strong><\/b>, but sets its sights ten years later. Pro Design<\/strong><\/b> ‘s Censur<\/strong><\/b> sunglasses, in metal with a double bridge, are a strong nod to the 1970s, as is Pierre Eyewear<\/strong><\/b> with its \u201cLady\u201d acetate butterfly<\/strong><\/b> frame for men.<\/strong><\/b><\/p>\n

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\"PRODESIGN
\u00a9\u00a0Prodesign<\/figcaption><\/figure>\n

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But just because you’re vintage doesn’t mean you can’t be technological. So, just as the extension of its partnership with Meta was announced, EssilorLuxottica picked up a<\/strong><\/b> quasi-surprise prize<\/strong><\/b>, that of connected eyewear in the Technological Innovation in Eyewear category.<\/strong><\/b><\/p>\n

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\"RayBan
\u00a9 Ray-Ban x Meta<\/figcaption><\/figure>\n

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Ray-Ban<\/strong><\/b> made its mark at the 31st Silmo d’Or awards ceremony with the new generation of smart glasses<\/strong><\/b>, the result of its partnership with Meta<\/strong><\/b>. These glasses enable users to capture moments and consume digital content, while offering correction and visual protection in the iconic Ray-Ban style. With its artificial intelligence-boosted functionalities, scheduled for October 2024<\/strong><\/b>, it will be possible to identify what users see and assist them on a daily basis.<\/p>\n

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A welcome circularity<\/h2>\n\n

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The winner of the jury’s special prize,<\/strong><\/b> Parasite Design<\/strong><\/b> with \u201c MORPH Alpha<\/strong><\/b> \u201d, illustrated the growing importance of the circular economy and reuse<\/strong><\/b>. The \u201cMORPH alpha – Clara Besnard\u201d, which looks like a cross between an octopus and a jellyfish, is a frame made entirely from spare parts and old stock<\/strong><\/b> from the workshops of futuristic brand Parasite and vintage optical store Bidules.<\/p>\n

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\"Parasite
\u00a9\u00a0Parasite Design<\/figcaption><\/figure>\n

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Artist and designer Clara Besnard<\/strong><\/b> handcrafted MORPH1 as a tentacular system<\/strong><\/b>, with its main roots made from a Parasite MORPH V01 (2003) and secondary roots made from branches and acetate faces from the 1970s-80s<\/strong><\/b>.<\/p>\n

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Skans and Vanni<\/strong><\/b> shared the CSR prize<\/strong><\/b>.<\/p>\n

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As its press release points out, Skans<\/strong><\/b> was \u201cchosen for its minimalist approach, which aims to slow down the consumption of eyewear<\/strong><\/b>: timeless frames with launch only if new to reduce the need for renewal, timeless packaging (often without printing) to limit the need for redesigns, the availability of identical spare parts for all models, or on-demand production to avoid overstocking…. \u201cThe company also stood out for its careful approach to the entire life cycle of its frames<\/strong><\/b>, favoring single-material production – in this case 100% stainless steel, including nose pads – to maximize recycling.<\/p>\n

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\"Skans
Skans \u00a9 Silmo 2024<\/figcaption><\/figure>\n

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Another player to be rewarded for its commitment, Vanni<\/strong><\/b> made news in 2021, becoming the first Italian company in the eyewear industry to become a \u201cSociet\u00e0 Benefit\u201d,<\/strong><\/b> the transalpine equivalent of a Company with a Mission<\/strong><\/b>. Vanni has set up a series ofinitiatives involving all its stakeholders, and in particular its employees<\/strong><\/b>. They are responsible for rating the company’s performance through a survey, while the entire workforce has taken part in training modules on sustainable development (between 5 and 22h hours of training per employee).<\/p>\n

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In 2023-2024, the company carried out an internal reorganization, guided by an organizational psychologist<\/strong><\/b>, in order to define each person’s roles and responsibilities more clearly and thus better respond to employees’ needs. Particularly rooted in its local area, Vanni supports numerous local organizations in Turin and Piedmont.<\/strong><\/b><\/p>\n

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Reminder of the Silmo d’Or 2024 prize list<\/h3>\n

Sport<\/strong><\/b>: Out Of with \u201cAcuity<\/p>\n

Children’s<\/strong><\/b>: Lafont Paris with \u201cRoudoudou<\/p>\n

Technological innovation in eyewear<\/strong><\/b>: OOMADE with \u201cOOmade SAV 3D\u201d.<\/p>\n

Technological innovation in eyewear – Connected Products<\/strong><\/b>: EssilorLuxottica with \u201cRay-Ban Meta with AI<\/p>\n

“Designer Eyewear” optical frames<\/strong><\/b>: Pierre Eyewear with \u201cLady<\/p>\n

“Designer Eyewear” sunglasses<\/strong><\/b>: Design Eyewear Group with \u2018Censur\u2019.<\/p>\n

“Brands & Labels” optical frames:<\/strong><\/b> Nina Ricci with \u201cSNR403 color 7G6\u201d De Rigo<\/p>\n

“Brands & Labels” Sunglasses<\/strong><\/b>: ZILLI with \u201cZI65109 C01\u201d GROSFILLEY FRANCE<\/p>\n

Jury’s Special Prize<\/strong><\/b>: Parasite Design with \u201cMORPH Alpha<\/p>\n

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