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On September 1,<\/strong><\/b> the House of Dior opens a new chapter with the unveiling of its new advertising film<\/strong><\/b> for J’Adore, the legendary fragrance created in 1999. Announced as the new muse for Parfums Christian Dior’s star fragrance in June, international R&B icon and inspirational businesswoman Rihanna<\/strong><\/b> appears immortalized under the golds of Versailles by photographer Steven Klein<\/strong><\/b>.<\/p>\n <\/p>\n To the sound of her track Love On The Brain<\/em>, Rihanna marks a return to the original soulful accents of the first<\/strong><\/b> Dior J’Adore fragrance spot<\/strong><\/b>, which was served up by Barry White’s timeless Never, Never Gonna Give You Up<\/em> (1973).<\/p>\n <\/p>\n <\/p>\n As the new face of J’adore, Rihanna, multi-talented artist and archetype of the powerful woman,<\/strong><\/b> takes over from actress and producer Charlize Theron <\/strong><\/b>, who had embodied the famous juice since 2004.<\/strong><\/b><\/p>\n <\/p>\n Renowned for her ability to transcend the boundaries of music, fashion and business, Rihanna was also a strategic choice because of her global influence and her commitment to diversity and inclusivity.<\/strong><\/b> These are values she actively promotes through her brand ecosystem, supported by the LVMH group and comprising Fenty Beauty<\/strong><\/b> for cosmetics and skincare products, as well as Savage x Fenty<\/strong><\/b>, her lingerie label adapted to all body types.<\/p>\n <\/p>\n In Dior’s new campaign, set against the backdrop of the Ch\u00e2teau de Versailles, the Barbados-born star appears in a sumptuously embroidered gold gown designed by Maria Grazia Chiuri, the Maison’s artistic director since 2017. Rihanna is transformed into a contemporary queen under the lens of photographer Steven Klein.<\/p>\n <\/p>\n The golden bath ritual, emblematic since the first Dior J’Adore spot in 1999 <\/strong><\/b>with Estonian supermodel Carmen Kass, takes place in the Grand Canal<\/strong><\/b> of the Versailles estate, while the star strolls through the famous Galerie des Glaces<\/strong><\/b>. The 36-year-old singer, who has not released an album since 2016 with Anti, is the second after Charlize Theron in 2011 to walk the legendary ballroom<\/strong><\/b> of the Ch\u00e2teau de Versailles.<\/p>\n <\/p>\n The slogan \u201cYour dreams, make them real\u201d is taken directly from a quote by French writer Antoine de Saint-Exup\u00e9ry, \u201cFais de ta vie un r\u00eave et d’un r\u00eave, une r\u00e9alit\u00e9\u201d (\u201cMake your life a dream and a dream a reality\u201d).<\/strong><\/b> This signature underlines the idea of a fusion in which Rihanna becomes the embodiment of this golden dream that Dior wishes to share with women the world over.<\/p>\n <\/p>\n <\/p>\n Created in 1999 by Calice Becker and Ann Gottlieb, J’adore quickly marked a break with the trends of the time,<\/strong><\/b> standing out for its luxurious floral bouquet and signature amphora bottle, designed by Herv\u00e9 van der Straeten.<\/p>\n <\/p>\n In particular, its gold ornamentation<\/strong><\/b>, reminiscent of the traditional necklaces of the Massai tribes<\/strong><\/b>, has been a landmark ever since.<\/p>\n <\/p>\n This collaboration is a true celebration of J’Adore by Dior, embodied by a woman who continues to inspire millions of people around the world.<\/p>\n <\/p>\n \n<\/p>\n <\/p>\n \nRihanna x Dior J’Adore<\/h2>\n
An iconic fragrance reinvented<\/h2>\n<\/p>\n