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The House of Balmain<\/strong><\/b>, an emblem of French fashion founded in 1945 by Pierre Balmain, renews its commitment to perfumery with the launch of \u201cLes \u00c9ternels\u201d.<\/strong><\/b><\/p>\n <\/p>\n Launched on Tuesday August 27, this new fragrance collection, developed under the leadership of Olivier Rousteing, artistic director of the fashion house since 2011, is a celebration of timeless elegance and avant-garde style. But it also marks Balmain’s expansion into the world of prestige perfumery.<\/strong><\/b><\/p>\n <\/p>\n <\/p>\n Balmain unveils eight mixed eaux de parfums<\/strong><\/b> divided into four olfactory families<\/strong><\/b>: musk, amber, floral and woody.<\/p>\n <\/p>\n With \u201cLes Eternels\u201d, Balmain pays tribute to its heritage while enriching it with contemporary touches.<\/strong><\/b> The collection reinterprets four of<\/strong><\/b> the House’s emblematic fragrances<\/strong><\/b>, dating back to 1947 for \u201cVent Vert\u201d,<\/strong><\/b> 1979 for \u201cIvoire\u201d,<\/strong><\/b> 1983 for \u201c\u00c9b\u00e8ne\u201d,<\/strong><\/b> and 2010 for \u201cCarbone<\/strong><\/b>\u201d, with a modern twist. In detail, Vent Vert delivers a subtle green of mandarin and sensual jasmine; Ivoire, a bewitching night-time tuberose with wild vetiver; Eb\u00e8ne, an eternal ebony wood combined with precious myrrh oil, while Carbone reveals a maximalist musk combined with minimalist rose.<\/p>\n <\/p>\n These classics are joined by four<\/strong><\/b> daring new creations<\/strong><\/b> with unusual perfumery ingredients<\/strong><\/b>: \u201cSel d’Ambre\u201d, \u201cRouge\u201d, \u201cBronze\u201d and \u201cBleu Infini\u201d,<\/strong><\/b> each embodying a different facet of the Balmain spirit. Sel d’Ambre promises the magical alliance of luminous amber and salty ambergris; Rouge radiates with apricot osmanthus evoking the setting sun over Hollywood; Bronze – the very expression of Olivier Rousteing’s resilience following his accident – ignites with fiery cedar calmed by refreshing patchouli. Finally, Bleu Infini presents a burning cistus absolute with salty lichen.<\/p>\n <\/p>\n In unveiling this collection, Olivier Rousteing underlines the profound interconnection between fashion and beauty. He asserts that \u201cfashion cannot exist without beauty, and beauty cannot exist without fashion.\u201d<\/em><\/p>\n <\/p>\n To achieve this, Olivier Rousteing<\/strong><\/b> trained in perfumery<\/strong><\/b>. This approach enabled him to play an active role in the entire project, from perfume development to packaging design and the visuals for the advertising campaign.<\/p>\n <\/p>\n The packaging takes its cue from the House’s very first fragrance, Elys\u00e9e 64-83<\/strong><\/b>, released in 1946, in particular the dualism of geometric shapes<\/strong><\/b> (circle and square) and colorimetry<\/strong><\/b> (black and gold), the minimalist, sleek style and the two-sided, angled label. A PB monogram<\/strong><\/b> taken from the labyrinthine motif created in 1970 adorns the cap.<\/p>\n <\/p>\n oIlivier Rousteing’s ambition is to create fragrances that reflect diversity and inclusivity<\/strong><\/b>, making each fragrance an extension of each individual’s identity. These creations, priced at 300 euros for 50 ml<\/strong><\/b>, are now available on the Balmain website and in selected points of sale.<\/p>\n <\/p>\n <\/p>\n After several years’ absence, following a collaboration with Interparfums between 2011 and 2017, Balmain is once again positioning itself as a major player in luxury perfumery.<\/strong><\/b><\/p>\n <\/p>\n This comeback is just the prelude to Balmain’s wider expansion into the beauty sector<\/strong><\/b>, an adventure made possible by a strategic partnership with Est\u00e9e Lauder.<\/strong><\/b> Indeed, the American giant will manage the House’s beauty license from the end of 2022<\/strong><\/b>.<\/p>\n <\/p>\n \u201c Olivier Rousteing is one of the most talented designers of his generation, creating revolutionary concepts that bring together the past, present and future.<\/i> Bringing his vision to life for Balmain Beauty has been an extraordinary adventure<\/i> \u201c reveals Guillaume Jesel<\/strong><\/b>, who heads the new Balmain Beauty entity in his capacity as CEO of Tom Ford and of the Est\u00e9e Lauder Group’s luxury business development.<\/p>\n <\/p>\n Balmain Beauty is about the freedom to <\/em>assert one’s identity<\/strong><\/em><\/b> and to live it in complete freedom.<\/em> Beauty is about being yourself and having self-confidence.”<\/em><\/p>\n <\/p>\n To help customers get to grips with this new product range, a sensory detector<\/strong><\/b> fragrance has been developed on the Balmain Beauty website. It takes the form of a questionnaire based on the 5 senses <\/strong><\/b>(scent impression, emotion, sensation, color, musicality), enabling web users to find their signature fragrance as well as their mystery fragrance.<\/strong><\/b> For the more indecisive, Balmain Beauty has launched a discovery box<\/strong><\/b> exclusively on its e-commerce site, including all eight fragrances in 1.5 ml format<\/strong><\/b>, for a value of 45 euros. A purchase can even be converted into a discount on the purchase of a bottle from the collection.<\/p>\n <\/p>\n This collaboration with the Est\u00e9e Lauder group marks an important turning point for the House, already present in the world of hair care with its Balmain Hair Couture line.<\/strong><\/b><\/p>\n <\/p>\n Balmain is not the only House looking to enter the promising high-fragrance segment: Dolce & Gabbana and Valentino are also looking to make their mark.<\/p>\n <\/p>\n \n<\/p>\n <\/p>\n \n <\/p>\nA tribute to Balmain’s heritage<\/b><\/h2>\n
A new era for Balmain in beauty<\/b><\/h2>\n<\/p>\n