{"id":147499,"date":"2024-08-21T23:58:56","date_gmt":"2024-08-21T21:58:56","guid":{"rendered":"https:\/\/luxus-plus.com\/luxus-magazine-brat-summer-when-audacity-goes-green-and-conquers-social-networks\/"},"modified":"2024-08-22T00:01:51","modified_gmt":"2024-08-21T22:01:51","slug":"luxus-magazine-brat-summer-when-audacity-goes-green-and-conquers-social-networks","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/luxus-magazine-brat-summer-when-audacity-goes-green-and-conquers-social-networks\/","title":{"rendered":"[Luxus Magazine] Brat Summer: when audacity goes green and conquers social networks"},"content":{"rendered":"

More than just a summer trend, Brat Summer marked 2024 with its influence on fashion, social networks and even politics.<\/strong><\/b> By capturing the zeitgeist, Charli XCX and her \u201cBrat\u201d album initiated a movement that, through its iconic color and provocative mindset, redefined the codes of pop culture and contemporary fashion.<\/strong><\/b><\/h4>\n

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As the summer of 2024 draws to a close, an unexpected trend<\/strong><\/b> has left its indelible mark on the season. Brat Summer”<\/strong><\/b>has gone beyond music to become a veritable social and cultural phenomenon<\/strong><\/b>. Driven by a bold green aesthetic<\/strong><\/b> and a rebellious spirit<\/strong><\/b>, the movement captured the attention of celebrities<\/strong><\/b> and ready-to-wear brands<\/strong><\/b> alike, embodying a new form ofpersonal and collective expression<\/strong><\/b>. Going viral thanks to platforms like TikTok,<\/strong><\/b> it even extended to the US presidential campaign<\/strong><\/b>, redefining the codes of fashion<\/strong><\/b> and pop culture<\/strong><\/b>.<\/p>\n

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Brat Summer<\/b><\/h2>\n

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Brat Summer<\/strong><\/b> was born with the release of Charli XCX’s<\/strong><\/b> album \u201cBrat\u201d<\/strong><\/b> in June 2024<\/strong><\/b>. As soon as the single \u201cApple\u201d was released,<\/strong><\/b> the phenomenon spread rapidly, thanks in part to social networks<\/strong><\/b> like TikTok, where millions of people took up the choreography associated with the track. The album’sgreen aesthetic<\/strong><\/b> became a veritable symbol, inspiring not only users of digital platforms but also public figures<\/strong><\/b> and celebrities<\/strong><\/b>.<\/p>\n

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The term \u201cbrat\u201d,<\/strong><\/b> meaning \u201cbrat\u201d,<\/strong><\/b> has been hijacked by the singer to embody a rebellious and festive state of mind.<\/strong><\/b>The album, with its mix of party anthems<\/strong><\/b> and introspective ballads<\/strong><\/b>, captures the essence of a generation in search ofauthenticity<\/strong><\/b> and spontaneity<\/strong><\/b>. The English star, often perceived as a marginal figure in the pop world, has succeeded in turning this project into a major cultural phenomenon<\/strong><\/b>. The adoption of this trend by the likes<\/strong><\/b> of Julia Fox<\/strong><\/b> and Amelia Graya<\/strong><\/b>reinforced its impact, propelling the phenomenon beyond mere summer fashion to become a true success story.<\/p>\n

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The movement’sascent<\/strong><\/b> didn’t stop there. Kamala Harris<\/strong><\/b>, Democratic candidate for the 2024 US presidential<\/strong><\/b> election, incorporated Brat Summer<\/strong><\/b> into her communications strategy, using the album’s iconic green color<\/strong><\/b> in her campaign visuals.<\/p>\n

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This unexpected association between pop culture<\/strong><\/b> and politics<\/strong><\/b> generated a significant buzz<\/strong><\/b>, bringing in nearly $15.9 million<\/strong><\/b> in media value<\/strong><\/b> in just 48 hours<\/strong><\/b> according to Launchmetrics<\/strong><\/b> estimates.<\/p>\n

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Click here to read the entire article<\/a> on Luxus Magazine.<\/p>\n

\u00a9 Charli XCX<\/p>\n","protected":false},"excerpt":{"rendered":"

More than just a summer trend, Brat Summer marked 2024 with its influence on fashion, social networks and even politics. By capturing the zeitgeist, Charli XCX and her \u201cBrat\u201d album initiated a movement that, through its iconic color and provocative mindset, redefined the codes of pop culture and contemporary fashion.<\/p>\n","protected":false},"author":1,"featured_media":147494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"Brat Summer, a 2024 summer phenomenon, combining bold aesthetics, Charli XCX musical influence, and an iconic green color.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[22488],"tags":[23296,24133,24191,24316],"class_list":["post-147499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-culture-en","tag-divertissement-en","tag-luxus-plus-mag-en-2","tag-tendances-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/147499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=147499"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/147499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/147494"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=147499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=147499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=147499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}