{"id":147312,"date":"2024-08-14T17:39:59","date_gmt":"2024-08-14T15:39:59","guid":{"rendered":"https:\/\/luxus-plus.com\/tag-heuers-alliance-with-surfing-a-stronger-maritime-heritage\/"},"modified":"2025-12-16T20:41:50","modified_gmt":"2025-12-16T19:41:50","slug":"tag-heuers-alliance-with-surfing-a-stronger-maritime-heritage","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/tag-heuers-alliance-with-surfing-a-stronger-maritime-heritage\/","title":{"rendered":"TAG Heuer and surfing: a stronger maritime heritage"},"content":{"rendered":"

TAG Heuer<\/strong><\/b> unveiled its new version of theAquaracer Professional 300<\/strong><\/b> off the coast ofItaly<\/strong><\/b>, in the presence of its renowned marine ambassadors<\/strong><\/b>, including surfer Laura Enever<\/strong><\/b>. A partnership that reinforces the brand’s commitment to water sports<\/strong><\/b> and reaffirms its position in the luxury watch<\/strong><\/b> market.<\/h4>\n

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For decades, TAG Heuer<\/strong><\/b>, owned by the LVMH<\/strong><\/b> group since 1999<\/strong><\/b>, has forged an unrivalled reputation in the world of sports watches<\/strong><\/b>, thanks in particular to its close links with motor racing<\/strong><\/b>. Its commitment to water sports<\/strong><\/b>, a field in which the brand also excels, is equally remarkable.<\/p>\n

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Robust<\/strong><\/b>, XXL<\/strong><\/b> and cut out for diving, theAquaracer Professional 300<\/strong><\/b> was born of the first diver from the Swiss company based in La Chaux-de-Fonds, created in 1978<\/strong><\/b>. It was relaunched in 2021, at the same time as its little sister Aquaracer Professional 200<\/strong><\/b>, designed to go from office to boat<\/strong><\/b> to chairlift.<\/strong><\/b><\/p>\n

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The new version of the Aquaracer Professional 300<\/strong><\/b> celebrates the brand’s maritime ties<\/strong><\/b>, while looking to the future with innovations<\/strong><\/b> that will appeal to water sports<\/strong><\/b> enthusiasts.<\/p>\n

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A marine heritage reinforced by choice ambassadors<\/b><\/h2>\n

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TAG Heuer<\/strong><\/b> has always been a pioneering brand in the field of sports watches<\/strong><\/b>, with a historic presence in nautical competitions<\/strong><\/b>. As early as 1888, the watch brand was timing sailing races<\/strong><\/b>, a tradition that continues today with models such as theAquaracer<\/strong><\/b>. This strong link with the sea is symbolized by recent partnerships with top-level water sports figures<\/strong><\/b> such as Laura Enever<\/strong><\/b>, Kai Lenny<\/strong><\/b>, and Maya Gabeira<\/strong><\/b>. The 31-year-old surfer Laura Enever, in particular, embodies the bold spirit of the brand with her love of big waves, perfectly in tune with the robustness<\/strong><\/b> and performance of <\/strong><\/b>TAG Heuer watches.<\/p>\n

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The new Aquaracer Professional 300<\/strong><\/b>, unveiled this year, is designed to meet the demands of the most extreme water sports<\/strong><\/b>. The Aquaracer is not just a diving watch<\/strong><\/b> \u201d, saysJulien Tornare<\/strong><\/b>, TAG Heuer’s new CEO. It embodies the fusion of performance<\/strong><\/b>, durability<\/strong><\/b> and aesthetics<\/strong><\/b>, with guaranteed water resistance to 300 meters<\/strong><\/b> and optimal legibility even in the most difficult conditions, thanks to<\/strong><\/b>its Super-LumiNova-treated<\/strong><\/b> hands.<\/p>\n

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TAG Heuer doesn’t just sponsor events; it is directly involved in the surfing world<\/strong><\/b>. Since 2015, the brand has been the Official Timekeeper of the Big Wave Tour<\/strong><\/b>, a competition reserved for surfers tackling the gigantic waves<\/strong><\/b>. The slogan \u201c Don’t Crack Under Pressure<\/strong><\/b> \u201d finds its full meaning here, reflecting the resilience needed to tame colossal waves<\/strong><\/b>, and is perfectly embodied by surfers Laura Enever, Kai Lenny, and Maya Gabeira, who represent the brand’s indomitable spirit in this demanding sport.<\/p>\n

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Cutting-edge watch for a new generation of swimmers<\/b><\/h2>\n<\/p>\n

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The Aquaracer Professional 300<\/strong><\/b> is more than just a fashion accessory<\/strong><\/b>; it’s a precision tool<\/strong><\/b> \u201cdesigned for the modern adventurer\u201d. With its latest variations, including a GMT<\/strong><\/b> variant and a model featuring a COSC-certified TH31 caliber<\/strong><\/b>, this new model combines robustness<\/strong><\/b> and sophistication<\/strong><\/b>. The GMT model, for example, offers dual time-zone functionality<\/strong><\/b>, essential for travelers<\/strong><\/b> and globetrotting athletes<\/strong><\/b>.<\/p>\n

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The launch of this new iteration of the Swiss company’s diver’s watch took place in a spectacular setting in Porto Santo Stefano<\/strong><\/b>, Tuscany<\/strong><\/b>, where the FlyingNikka<\/strong><\/b>, an ultra-modern monohull<\/strong><\/b>, demonstrated the power<\/strong><\/b> and speed<\/strong><\/b> that are also the hallmarks of the Aquaracer. This hydrofoil sailboat, described as the \u201c F1 of the seas<\/strong><\/b> \u201d, is sponsored by TAG Heuer<\/strong><\/b>, reinforcing the brand’s image as a key player in water sports<\/strong><\/b>.<\/p>\n

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At the same time, TAG Heuer continues to support athletes<\/strong><\/b> such as stand-up paddle-boarding world champion<\/strong><\/b> Kai Lenny<\/strong><\/b> and world-renowned surfer Maya Gabeira<\/strong><\/b>. These collaborations show that the brand doesn’t just make watches, but is deeply rooted in the culture of extreme sports<\/strong><\/b>.<\/p>\n

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The Aquaracer<\/strong><\/b> range, launched in 2021, is a perfect illustration of TAG Heuer’s commitment to pushing back the boundaries of technology<\/strong><\/b> and design<\/strong><\/b> in sports watches<\/strong><\/b>. By renewing its link with the ocean and partnering with internationally renowned<\/strong><\/b> sailors<\/strong><\/b> and surfers<\/strong><\/b>, the Swiss brand continues to position itself as a leader<\/strong><\/b> in diving watches<\/strong><\/b>. With this revisited Aquaracer Professional 300<\/strong><\/b>, TAG Heuer proves thatheritage<\/strong><\/b> andinnovation can<\/strong><\/b>coexist harmoniously, offering water sports enthusiasts a watch that is both an indispensable tool<\/strong><\/b> and a symbol of their passion<\/strong><\/b>.<\/p>\n

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You may also like to read > How luxury embraces the surf wave?<\/a><\/p>\n

\u00a9 TAG Heuer<\/p>\n","protected":false},"excerpt":{"rendered":"

TAG Heuer unveiled its new version of theAquaracer Professional 300 off the coast ofItaly, in the presence of its renowned marine ambassadors, including surfer Laura Enever. A partnership that reinforces the brand’s commitment to water sports and reaffirms its position in the luxury watch market.<\/p>\n","protected":false},"author":1,"featured_media":147309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"TAG Heuer unveils a new version of its Aquaracer Professional 300 diving model in the presence of surfers Laura Enever, Kai Lenny and Maya Gabeira.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1964,5874],"tags":[24470,23244,24005,23007,22970,22419,23393,24643],"class_list":["post-147312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-innovation-en","tag-communication-et-marketing","tag-egeries-en","tag-horlogerie-joaillerie-en","tag-khol-en","tag-lvmh-en","tag-news-en","tag-sport-en","tag-tag-heuer-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/147312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=147312"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/147312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/147309"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=147312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=147312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=147312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}