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Prada gave the lie to the climate of anxiety that seems to be sweeping the luxury markets in the first six months of 2024<\/strong><\/b>, with net income up 17% to 2,549 million euros<\/strong><\/b>, boosted by comparable volumes and full prices.<\/p>\n <\/p>\n The Italian group’s sales<\/strong><\/b> reached 2.5 billion euros<\/strong><\/b>, driven by retail sales up 14%<\/strong><\/b> at current exchange rates (17% at constant exchange rates).<\/p>\n <\/p>\n These results, described as “positive”, showed growth “above the market average, despite an increasingly uncertain context for the sector<\/strong><\/b>“, said Group President and CEO Patrizio Bertelli.<\/p>\n <\/p>\n <\/p>\n Prada<\/strong><\/b>, the group’s flagship brand, saw its sales grow by 6%<\/strong><\/b>, confirming its position as leader in the luxury goods market. Group CEO Andrea Guerra attributed this success to the brand’s “creative strength, distinctive positioning and disciplined execution<\/strong><\/b>“. He praised Prada’s balance between innovation and reinterpretation of iconic products<\/strong><\/b> in leather goods, ready-to-wear and shoes.<\/p>\n <\/p>\n The brand benefits from hard-hitting initiatives<\/strong><\/b> that amplify brand values and encourage public engagement, in particular the recruitment of some high-profile ambassadors to champion the group’s sustainability strategy<\/strong><\/b>, epitomized by the Re-Nylon campaign<\/strong><\/b> and the very Hollywood faces of Emma Watson and Benedict Cumberbach.<\/strong><\/b><\/p>\n <\/p>\n But once again,<\/strong><\/b> Miu Miu<\/strong><\/b>, the group’s<\/strong><\/b> rebel brand aimed at a younger customer<\/strong><\/b> segment, remains the powerhouse of the transalpine group<\/strong><\/b>. In fact, retail sales rose by 18%<\/strong><\/b>, with an exceptional 93% increase in sales at Miu Miu<\/strong><\/b>. The brand “continued to shine thanks to the growing enthusiasm of its community, fuelled by successful fashion shows”.<\/p>\n <\/p>\n The press release explains the robust performance of Prada’s sister brand by “a clear and distinctive identity, positioning and communication”.<\/strong><\/b> Attributes that have helped develop strong desirability<\/strong><\/b> across all product categories<\/strong><\/b>, particularly leather goods.<\/p>\n <\/p>\n Highlights of the first six months included thesuccessful introduction of new bag styles<\/strong><\/b> such as the Ivy and the Beau, as well as the celebration of icons<\/strong><\/b> such as the Arcadie and Wander models. Not to mention the warm welcome given to a revisited archive piece<\/strong><\/b> (l’Aventure).<\/p>\n <\/p>\n To achieve growth, the Italian group does not hesitate to invest, notably in the development of its production facilities to meet growing demand.<\/strong><\/b><\/p>\n <\/p>\n <\/span><\/p>\n \t\tA balanced, well-positioned portfolio<\/h2>\n
Robust results in Asia-Pacific<\/h2>\n<\/span><\/p>\n