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LuisaViaRoma<\/strong><\/b> combines e-commerce<\/strong><\/b> activities with<\/strong><\/b> physical concept stores<\/strong><\/b>, distributing nearly 600 luxury and designer<\/strong><\/b> brands. The company is now concretizing its international growth strategy<\/strong><\/b> with the opening of its first brick-and-mortar boutique<\/strong><\/b> in New York<\/strong><\/b>.<\/p>\n <\/p>\n This is the third physical address<\/strong><\/b> opened to date, after its historic Florentine address and the one dedicated to contemporary designers. The boutique it opened in Riyadh, Saudi Arabia, in 2019 has since closed.<\/p>\n <\/p>\n <\/p>\n Announced a year and a half ago<\/strong><\/b>, retailer LuisaViaRoma ends a long wait with theofficial inauguration of its New York flagship<\/strong><\/b> located in the heart of Manhattan’s business district, at 1 Bond Street<\/strong><\/b>.<\/p>\n <\/p>\n The leasing consultancy Retail by Mona<\/strong><\/b> reported at the end of 2022 that it had signed a long-term lease<\/strong><\/b> for the 1,200-square-meter<\/strong><\/b> retail space, located between Lafayette Street and Broadway, for an annual rent, at the time, of three million euros.<\/p>\n <\/p>\n This first New York flagship occupies two floors of a historic building just a stone’s throw from the trendy NoHo district, expected to be the Big Apple’s most expensive by 2024<\/strong><\/b>.<\/p>\n <\/p>\n Offering both men’s and women’s ready-to-wear collections, the store has chosen to target New York women<\/strong><\/b>, described by the brand as \u201copinion leaders in the fields of culture, business, entertainment and philanthropy\u201d.<\/p>\n <\/p>\n To achieve this, the luxury retailer has implemented a meticulous selection of brands distributed<\/strong><\/b>, ranging from luxury icons such as Chlo\u00e9, Maison Margiela, Jil Sander and Lanvin<\/strong><\/b> to iconic New York designers such as Gabriela Hearst, Proenza Schouler and Helmut Lang<\/strong><\/b>.<\/p>\n <\/p>\n This foray into American territory wasn’t blind, insofar as LuisaViaRoma launched a pop-up store in New York in 2018<\/strong><\/b>, in partnership with Spring Studios and Spring Place, in order to concretely test the market.<\/p>\n <\/p>\n For LuisaViaRoma CEO Tommaso Maria Andorlini, freshly appointed at the end of July 2023<\/strong><\/b>, \u201cthis new multi-brand flagship offers our global clientele a high-level physical shopping experience<\/strong><\/b>. While our digital platform continues to offer first-class service, 24 hours a day, LuisaViaRoma New York sets a new standard for modern luxury retail in the city with its product offering and physical experience.\u201d<\/p>\n <\/p>\n Cultivating an exclusive image, in the spirit of a successful e-commerce player like MyTheresa, the new boutique offers a 206-square-meter private floor reserved for VIP customers<\/strong><\/b>. These will have access to special product catalogs, exclusive benefits and concierge styling services.<\/p>\n <\/p>\n In addition to its three physical shopping addresses, the brand also has an exclusive exhibition center and press room in Milan, inaugurated in April<\/strong><\/b>.<\/p>\n <\/p>\n <\/p>\n TheItalian company founded by the Panconesi family<\/strong><\/b>, which opened its first boutique in Florence in 1929<\/strong><\/b>, has never concealed its ambitions for what remains its largest market after Italy: the United States<\/strong><\/b>.<\/p>\n <\/p>\n Since the September 2021<\/strong><\/b> acquisition of a 40% stake in LuisaViaRoma<\/strong><\/b> by private equity firm Style Capital<\/strong><\/b>, prior to finalization of the entire transaction, Roberta Benaglia, CEO of Style Capital, has cited the expansion of the retailer’s international presence<\/strong><\/b> as one of her top priorities<\/strong><\/b>. \u201cThe decision to open a store in the U.S. is one of the fundamental steps in LuisaViaRoma’s international development and growth strategy, within which the U.S. market will play an increasingly important role in the near future,\u201d he said.<\/p>\n <\/p>\n LuisaViaRoma’s e-commerce business alone generated 268 million euros in 2021<\/strong><\/b>. In mid-2022, the company announced that Italy would be its leading customer (23% of online sales), followed by the United States (14.<\/strong><\/b>9%), while the UK, Germany and France would account for just 11.7%, 9.9% and 5.6% respectively.<\/p>\n <\/p>\n Bought out at the beginning of the year by CEO Tommaso Maria Andorlini, Holding It<\/strong>, a company specializing in retail and e-commerce services, has enabled LuisaViaRoma to change dimension by becoming a fully-fledged group<\/strong><\/b>. Holding It actually owns two companies: FFW srl, a provider of digital services for luxury e-commerce, and Playground srl, a distributor that runs a network of high-end sportswear boutiques called Soft.<\/p>\n <\/p>\n This acquisition will boost the luxury retailer’s sales volume to almost 400 million euros by 2023, with growth prospects for 2024 of 450 million euros. The consolidation of the group should enable the brand \u201ctoaccelerate its growth in a key market as well as consolidate LuisaViaRoma’s position as a complete luxury shopping experience<\/strong><\/b>\u201d.<\/p>\n <\/p>\n <\/span><\/p>\n <\/span><\/p>\n \t\tIn the heart of Manhattan<\/h2>\n
Strategic America<\/h2>\n\n