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Valentino<\/strong><\/b> taps into the buoyant Haute Parfumerie<\/strong><\/b> niche with a concept of customizable \u201cHaute Couture\u201d juices.<\/p>\n <\/p>\n Valentino Beauty, under license from L’Or\u00e9al<\/strong><\/b> since 2019, has just announced the launch of \u201cAnatomy of Dreams\u201d, a fragrance collection<\/strong><\/b> inspired by the dolce vita of Rome. So t the city where it was founded in 1960 by Valentino Garavani…<\/p>\n <\/p>\n In 2023, Kering acquired<\/strong><\/b> a 30%<\/strong><\/b> stake in Maison Valentino<\/strong><\/b>, with an option<\/strong><\/b> to increase this to 100% in the medium term. <\/strong><\/b>Today, the majority of shares still belong to Mayhoola, the investment company of the Qatari royal family.<\/strong><\/b><\/p>\n <\/p>\n <\/p>\n Last year, Valentino turned the spotlight on itself with the announcement of the appointment of Alessandro Michele<\/strong><\/b>, the flamboyant former Gucci designer, as its creative director<\/strong><\/b>.<\/p>\n <\/p>\n It’s been a long time since Valentino has been in the spotlight.<\/p>\n <\/p>\n Anatomy of Dreams\u201d was developed under the guidance of his predecessor, Pierpaolo Piccioli<\/strong><\/b>.<\/p>\n <\/p>\n\n <\/p>\n Today, Valentino Beauty presents it as \u201ca reverie fashioned by the hands of the finest perfumers<\/strong><\/b> \u2018.<\/p>\n <\/p>\n These exceptional noses were \u2019the first to create the Anatomy of Dreams\u201d.<\/p>\n <\/p>\n These exceptional perfumers were \u201crecruited\u201d from renowned perfumers Firmenich (Fabrice Pellegrin, master perfumer Nathalie Lorson and Nicolas Bonneville) and International Flavors & Fragrances (IFF) (Paul Guerlain, Carlos Bena\u00efm, Andrew Everett, Fanny Ball, Delphine Lebeau and Anne Flipo).\u00a0<\/strong><\/b><\/p>\n <\/p>\n <\/p>\n Valentino Beauty announced \u201c a narrative of seven olfactory dreams for seven unique fragrances<\/strong><\/b> \u201d.<\/p>\n <\/p>\n But the combinations are actually more numerous.<\/p>\n <\/p>\n In reality, there are many more, including \u201c23 dream blends from nine formulas\u201d.<\/strong><\/b><\/p>\n <\/p>\n In a bespoke spirit, customers can mix the fragrances<\/strong><\/b> or give them another color, by enhancing them with one of the two enhancers<\/strong><\/b> in the collection, \u2018Bianco 1968\u2019 or \u2018Rockstud Noir<\/strong><\/b>\u2019.<\/p>\n <\/p>\n The first, created by Jordi Fernandez<\/strong><\/b>, offers powerful notes of white musk, while the second, by Daniela Andrier<\/strong><\/b>, features sandalwood.<\/p>\n <\/p>\n More details, these\u00a0seven basic fragrances<\/strong><\/b> in the collection are intended to be more or less universal, thanks both to their \u201cgender-neutral\u201d character and their names in Italian, French or English, while at the same time capturing attention with daring associations…Either that of black pepper.<\/p>\n <\/p>\n For example, black reed and milk foam for \u201c Sogno in Rosso<\/strong><\/b> \u2018, almond-oud (or agarwood) for \u2019Notto d’Oro<\/strong><\/b>\u201d, rose-green mandarin for \u201cL’innocence de l’Air<\/strong><\/b>\u201d, patchouli-fig for \u201cClub Couture<\/strong><\/b>\u201d, tuberose-cappuccino for \u201cPrivate Talk<\/strong><\/b> \u2018, vanilla-olive wood for \u2019Punk Romantic<\/strong><\/b>\u201d and, finally, vetiver-hazelnut for \u201cBehind the Seen<\/strong><\/b>\u201d.<\/p>\n <\/p>\n <\/p>\n To ensure that these natural scents remain as long-lasting and faithful as possible, Valentino Beauty has used an innovative extraction process,<\/strong><\/b> developed in partnership with Spanish company Cosmo International Fragrances<\/strong><\/b>, to encapsulate<\/strong><\/b> the fragrances. apsulate the fragrance directly from nature,<\/strong><\/b> without transformation.<\/p>\n <\/p>\n Another indication of sustainability: the use of 15% recycled glass<\/strong><\/b> in its rectangular glass bottles, produced in France and Italy.<\/p>\n <\/p>\n The \u201cAnatomy of Dream\u201d Collection will initially be available exclusively in Valentino boutiques,<\/strong><\/b> and will be priced at the 325 euros for a 100 ml bottle.\u00a0<\/strong><\/b><\/p>\n <\/p>\n <\/p>\n The launch will be accompanied by a range of small leather goods accessories<\/strong><\/b>: perfume holders, cases and even, for the most discerning, a carrying case for the entire collection.<\/p>\n <\/p>\n Valentino Beauty hopes to consolidate its success in<\/strong><\/b> this buoyant Haute Parfumerie<\/strong><\/b> segment. It has<\/strong><\/b> seena 10-fold increase in sales since 2018.<\/strong><\/b> Its sales grew by +4.5%<\/strong><\/b> on a like-for-like basis, including 17% for its fragrances<\/strong><\/b>.<\/p>\n <\/p>\nThe best perfumers<\/h2>\n
Seven dreams assets<\/h2>\n
An innovative extraction<\/h2>\n
Growing segment<\/h2>\n
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