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After soccer<\/strong><\/b> with AS Monaco, high-definition sound specialist Bang & Olufsen<\/strong><\/b> has turned its attention to motorsport<\/strong><\/b> with Charles Leclerc as its new international ambassador.<\/p>\n <\/p>\n A true F1 prodigy<\/strong><\/b>, Charles Leclerc<\/strong><\/b> nevertheless finished fifth behind teammate Carlos Sainz at the Spanish Grand Prix.<\/p>\n <\/p>\n If the Danish brand, founded in 1925, has set its sights on the racing driver, it’s not just for his sporting achievements, but also for his profile as a music lover and fan of the brand<\/strong><\/b>.<\/p>\n <\/p>\n The Monegasque is not the only F1 driver<\/strong><\/b> to be a brand ambassador: there’s also Lola Lovinfosse, the<\/strong><\/b> 18-year-old French driver representing beauty specialist Charlotte Tilbury (Puig<\/strong><\/b> ), and more recently Lewis Hamilton, who<\/strong><\/b> embodies the values of Dior<\/strong><\/b>. The latter will be co-creating a skiwear capsule collection with the Maison’s artistic director, Kim Jones, scheduled for October.<\/p>\n <\/p>\n <\/p>\n A Formula 1 driver with Scuderia Ferrari<\/strong><\/b>, Charles Leclerc<\/strong><\/b> lends his image to the portable speaker specialist to convey the values of prestige and high performance.<\/p>\n <\/p>\n Winner of the GP3 Series Championship in 2016, then the Formula 2 Championship in 2017<\/strong><\/b>, he makes his Formula 1 debut in 2018 for the Australian Grand Prix<\/strong><\/b>. He joins Scuderia Ferrari for the 2019 racing season.<\/strong><\/b> Considered one of the most gifted drivers of his generation, he is the third Monegasque in history to race in Formula 1<\/strong><\/b>.<\/p>\n <\/p>\n But the 26-year-old brings more to Bang & Olufsen than just his automotive fame.<\/p>\n <\/p>\n The racing star is in fact a pianist in his spare time<\/strong><\/b>, with a penchant for musical composition. The driver recently recorded his first studio album with the help of French composer Sofiane Pamart<\/strong><\/b>.<\/p>\n <\/p>\n “My professional life is all about precision and performance<\/strong><\/b>, and sound plays an important part in that. The cars I drive are marvels of engineering, and the sounds they produce inform me to the second about the decisions I need to make,\u201d he says in a statement.<\/p>\n <\/p>\n Beyond the motor racing circuit, Charles Leclerc is an aesthete in search of sonic clarity<\/strong><\/b> and, in so doing, is a fervent supporter of the audio brand<\/strong><\/b>.<\/p>\n <\/p>\n “I’ve been a Bang & Olufsen fan for many years: I use the brand’s products on a daily basis<\/strong><\/b>. The clarity and warmth of the sound helps me disconnect from the racing world and connect with the artist. That’s why this partnership rings so true.”<\/p>\n <\/p>\n The collaboration aims toinitiate meaningful conversations around sound, produce creative campaigns and events, and launch a limited edition product<\/strong><\/b>.<\/p>\n <\/p>\n Charles Leclerc’s arrival enables the Danish company to target a young generation who are connected, love F1 and, above all, appreciate high-definition sound<\/strong><\/b>.<\/p>\n <\/p>\n To mark the occasion, the brand is unveiling two limited editions<\/strong><\/b>: the Beosound A5 connected speaker<\/strong><\/b> in aluminum and the Beoplay EX True Wireless earphones<\/strong><\/b> in blue.<\/p>\n <\/p>\n <\/p>\n The tie-up with Charles Leclerc is part of the partnership Bang & Olufsen forged with the Ferrari stable in 2023<\/strong><\/b> and renewed this year.<\/p>\n <\/p>\n These two brands are also \u201ctwo icons who are redefining the speed of sound\u201d<\/strong><\/b>, according to the press release.<\/p>\n <\/p>\n In 2023, Bang & Olufsen CEO Kristian Te\u00e4r had the opportunity in a press release to specify their shared values<\/strong><\/b>, namely \u201ca taste for performance and craftsmanship\u201d as well as \u201ca shared passion for musical experiences that bring us closer to the artists we love\u201d.<\/p>\n <\/p>\n The partnership begins with the appearance of the high-end audio specialist’s logo on the rear wing of Charles Leclerc and Carlos Sainz’s single-seaters<\/strong><\/b>.<\/p>\n <\/p>\n Beyond this visibility, this partnership enables Bang & Olufsen to offer \u201chigh-flying experiences to Formula 1 fans<\/strong><\/b>. These experiences will take place within the Scuderia Ferrari facilities at Formula 1 Grand Prix circuits, as well as in Bang & Olufsen stores around the world.”<\/p>\n <\/p>\n In September 2023<\/strong><\/b>, this collaboration with Ferrari led to the launch of a limited-edition capsule collection<\/strong><\/b>.<\/p>\n <\/p>\n The capsule then consisted of the B&O Beoplay EX True Wireless headphones<\/strong><\/b>, the B&O Beoplay H95 wireless headphones<\/strong><\/b>, the B&O Beosound Explore portable Bluetooth speaker<\/strong><\/b> and the B&O Beosound 2 connected speaker<\/strong><\/b>. Each of these products features the characteristic flamboyant red of the prancing horse firm<\/strong><\/b>.<\/p>\n <\/p>\n \u201cThanks to an excellent partner like Bang & Olufsen, we are able to continue offering our Grand Prix guests an exceptional immersive experience<\/strong><\/b>,\u201d said Lorenzo Giorgetti, Director of Race Sponsor Revenue at Scuderia Ferrari.<\/p>\n <\/p>\n “Just like us, Bang & Olufsen believes in constant technological research, knows how to demonstrate a passion for beautiful things, as well as a continuous will to innovate. I am convinced that, in the years to come, we will make the most of our renewed partnership by creating opportunities that will benefit both our companies,\u201d he emphasized.<\/p>\n <\/p>\n It should be noted that, while thepartnership with the F1 team<\/strong><\/b> has been renewed<\/strong><\/b>, the same is true of the AS Monaco soccer team<\/strong><\/b>, with a contract running until 2025<\/strong><\/b>.<\/p>\n <\/p>\n <\/span><\/p>\n <\/span><\/p>\n \t\tF1 prodigy<\/h2>\n
Extension with Scuderia Ferrari<\/h2>\n\n