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The premier cru champagne, Cuv\u00e9e Carat<\/strong><\/b>, was launched for the 77th edition of the Cannes Festival<\/strong><\/b>, on May 21, 2024. For the occasion, the lovely L’Ondine Vilebrequin beach<\/strong><\/b> on the Croisette hosted the event. Inspired by the iconic swimwear brand, it is undoubtedly the most colorful and cheerful beach on the Riviera. Journalists and celebrities were welcomed to a delicious lunch overlooking the sea. A successful operation for Franck Peyrard<\/strong><\/b>, the creator of this exceptional cuv\u00e9e which resembles a haute couture brand.<\/p>\n <\/p>\n Taking pride of<\/strong><\/b> place alongside Franck Peyrard was Zufi Alexander<\/strong><\/b>, the famous Dubai and London-based influencer and creator of the Zedit brand of high-end bags.<\/p>\n <\/p>\n Cinema was of course in the spotlight, with London-based producer Frank Mannion<\/strong><\/b>(whose latest documentary, “Quintessentially Irish”, starring Pierce Brosnan, received rave reviews) and<\/strong><\/b> actress and screenwriter Juliette Tresanini<\/strong><\/b>.<\/p>\n <\/p>\n Also present at the luncheon wasSylvana Lorenz<\/strong><\/b>, ex-gallerist and art dealer. She has just published her memoirs “L’art est une partie de plaisir”, published by L’Archipel.<\/p>\n <\/p>\n Orchestrated by the talented Eric Bonnet<\/strong><\/b>, founder and director of his own communications agency, the event introduced Cuv\u00e9e Carat, a champagne like no other.<\/p>\n <\/p>\n Carat offers a magnificent trilogy for Champagne connoisseurs<\/strong><\/b> and all epicureans in search of the absolute: Blanc de blancs premier cru (100% Chardonnay), Brut premier cru (65% Pinot noir, 35% Chardonnay) and Ros\u00e9 premier cru (50% Chardonnay, 50% Pinot noir)<\/strong><\/b>. The outsider Carat now rivals the great names of Champagne.<\/p>\n <\/p>\n <\/p>\n “You have to be crazy or passionate about life to get into Champagne,” Franck Peyrard, the man behind Cuv\u00e9e Carat, jokes. In fact, Champagne is a childhood love that has never left him: in the 1990s<\/strong><\/b>, he worked for prestigious houses such as Mumm and Perrier Jouet<\/strong><\/b>. Then, in 2003<\/strong><\/b>, Paul-Fran\u00e7ois Vranken, who had just bought the Pommery<\/strong><\/b> brand from the LVMH group, asked him to join his sales teams.<\/p>\n <\/p>\nA diamond-sparkling Cuv\u00e9e Carat<\/h2>\n