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Salty hair, the smell of sunscreen generously applied to the face, the sensation of gliding on the water\u2026 so many elements contribute to the aura of this discipline called surfing. Practiced for centuries by Hawaiians, this sport quickly captivated the rest of the world, to the point of becoming an Olympic discipline. S<\/span><\/span>urfing made its first appearance as an additional sport at the Tokyo 2021 Games<\/strong>. This glide sport will also be on the program of Paris 2024<\/strong>, with the competition taking place on the Teahupo\u2019o<\/strong> spot, in Tahiti.<\/p>\n <\/p>\n Following the enthusiasm generated by surfing, it didn\u2019t take long for brands and the fashion world to realize the opportunity it represented. Luxury is constantly on the lookout for new concepts to stay at the forefront of trends. In this endless quest for \u201ccool,\u201d the Maisons have a habit of drawing their inspiration from underground cultures, and surfing trends are no exception to this strategy. In <\/span>2010<\/span><\/strong>, Chanel<\/strong> positioned itself as a pioneer brand by releasing its first surfboard. In 2014, the Maison founded by Coco Chanel then enlisted the talents of Gisele B\u00fcndchen<\/strong> in a short film dedicated to the iconic Chanel No. 5 perfume. Directed by Baz Luhrmann<\/strong> (The Great Gatsby, Elvis<\/em>\u2026), the film entitled \u201cThe One That I Want\u201d features the Brazilian model challenging the waves on a board emblazoned with the brand\u2019s double C. A model that was marketed four years later<\/span> for a price of 4,000 euros<\/strong>.<\/p>\n <\/p>\n