{"id":143266,"date":"2024-06-17T07:00:49","date_gmt":"2024-06-17T05:00:49","guid":{"rendered":"https:\/\/luxus-plus.com\/rihanna-gets-into-hair-care-with-fenty-hair\/"},"modified":"2025-01-21T00:57:31","modified_gmt":"2025-01-20T23:57:31","slug":"rihanna-gets-into-hair-care-with-fenty-hair","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/rihanna-gets-into-hair-care-with-fenty-hair\/","title":{"rendered":"Rihanna gets into hair care with Fenty Hair"},"content":{"rendered":"

Rihanna has just unveiled her hair care range. Entitled Fenty Hair, this line joins the other cosmetic products already marketed by the singer through her Fenty Beauty brand.<\/h4>\n

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On Thursday June 13, Rihanna officially launched Fenty Hair<\/strong>, her range of hair care products<\/strong>. Comprising shampoos, conditioners, hair masks, gels and many other products, this line enhances the offering of Fenty Beauty<\/strong>, the cosmetics brand founded by the singer in 2017<\/strong>.<\/p>\n

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Destined to change the beauty landscape since its inception, Fenty Beauty raked in $100 million in its first month<\/strong> of launch. Created in partnership with luxury goods group LVMH<\/strong>, the brand has grown by leaps and bounds by adopting a diversification strategy<\/strong>. In 2020<\/strong>, the label added the Fenty Skin skincare<\/strong> line, followed by the Fenty Fragrance<\/strong> perfume brand a year later. Thanks to its inclusive approach<\/strong> – 50 shades of foundation are now available – Fenty Beauty has secured a wide range of potential customers, notably by developing products for men<\/strong>.<\/p>\n

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\"\"\u00a9 Fenty Hair<\/p>\n

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A made-to-measure formula<\/h2>\n

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The hair care segment<\/strong> is an obvious step in the American label’s expansion<\/strong>. Known for her many hair changes over the course of her career<\/strong>, the “Diamonds” performer is familiar with the need for a good care routine: “Hair has always been very personal to me – my hairstyles have been markers of my evolution and growth<\/strong> over the years,” says the singer. To develop the formulas for Fenty Hair products, the young woman called on a team of chemists as well as her hair styling duo, Yusef and Ursula Stephens<\/strong>.<\/p>\n

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The key ingredient<\/strong> in Fenty Hair products is Replenicore-5<\/strong>, an exclusive complex of amino acids, hydrolyzed plant proteins and antioxidant-rich green tea<\/strong>. Rihanna also made a point of highlighting her Caribbean heritage<\/strong> by incorporating Barbados currant, a tropical antioxidant<\/strong> prized by West Indians, into the formula to moisturize and strengthen hair. Recycled extracts of jackfruit<\/strong>, a tropical fruit rich in potassium, magnesium and calcium, were also used to prevent hair dryness.<\/p>\n

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\u00a9 Fenty Hair<\/figcaption><\/figure>\n

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A profitable market<\/h2>\n

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