{"id":142131,"date":"2024-05-31T17:46:31","date_gmt":"2024-05-31T15:46:31","guid":{"rendered":"https:\/\/luxus-plus.com\/luxus-magazine-who-are-the-hifi-generation-this-high-income-but-financially-insecure-generation\/"},"modified":"2024-05-31T17:47:49","modified_gmt":"2024-05-31T15:47:49","slug":"luxus-magazine-who-are-the-hifi-generation-this-high-income-but-financially-insecure-generation","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/luxus-magazine-who-are-the-hifi-generation-this-high-income-but-financially-insecure-generation\/","title":{"rendered":"[Luxus Magazine] Who are the Hifi generation, this high-income but financially insecure generation?"},"content":{"rendered":"

After the Yuppies, the Dinks and the Henrys, a new type of consumer profile has emerged on the luxury scene: the Hifi, an acronym for \u2018High Incomes, Financially Insecure\u2019. Despite their fragile wallets, these consumers are still able to afford premium items. Here\u2019s how it works.<\/h4>\n

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While old money (a style of dress and lifestyle relative to previous generations), quiet luxury (discreet, non-ostentatious luxury) and Mob Wife (the glamorous, charismatic woman inspired by the popular image of mobster wives) are galvanising young consumers, they all require one essential element: money.<\/p>\n

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And recently, America has seen the emergence of a new type of customer.\u00a0These are the \u2018High Incomes, Financially Insecure\u2019 (Hifi), a population largely made up of millennials and GenZers who may have high incomes but find themselves in an unstable financial situation, with no reassuring safety net.<\/strong>\u00a0While these people aspire to a wealthy lifestyle, they don\u2019t feel completely entitled to it.<\/p>\n

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Click here to read the full article<\/a> on Luxus Magazine.<\/p>\n

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Featured photo : \u00a9 Nicolai Berntsen \/ Unsplash<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

After the Yuppies, the Dinks and the Henrys, a new type of consumer profile has emerged on the luxury scene: the Hifi, an acronym for \u2018High Incomes, Financially Insecure\u2019. Despite their fragile wallets, these consumers are still able to afford premium items. Here\u2019s how it works.   While old money (a style of dress and lifestyle relative to previous generations), quiet luxury (discreet, non-ostentatious luxury) and Mob Wife (the glamorous, charismatic woman inspired by the popular image of mobster wives) are galvanising young consumers, they all require one essential element: money.   And recently, America has seen the emergence of<\/p>\n","protected":false},"author":674,"featured_media":142126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"After the Yuppies, the Dinks and the Henrys, a new type of consumer profile has emerged on the luxury scene: the Hifi, an acronym for \u2018High Incomes, Financially Insecure\u2019. Despite their fragile wallets, these consumers are still able to afford premium items. Here\u2019s how it works.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[22488],"tags":[22394,24191,23531],"class_list":["post-142131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-focus-en","tag-luxus-plus-mag-en-2","tag-trend"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/142131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/674"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=142131"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/142131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/142126"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=142131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=142131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=142131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}