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Following Charles Leung’s promotion in April to CEO of jeweller Chaumet (after having been CEO of FRED), the LVMH group is promoting another talent of Asian origin to a key position, this time at Sephora.<\/p>\n
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On April 15, the selective beauty retailer, owned by the LVMH group, appointed Xia Ding Director, Mainland China and Hong Kong SAR.<\/p>\n
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Based in Shanghai, she will report directly to Alia Gogi, Sephora’s President Asia.<\/p>\n
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This appointment comes at a time when Sephora is seeking to strengthen its positions in Asia, and particularly in China.<\/p>\n
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Before joining Sephora, Xia Ding<\/strong> spent five years at Nike<\/strong>. There, she held the position of Vice President and General Manager of e-commerce for the Asia-Pacific and Latin American markets.<\/strong><\/p>\n <\/p>\n But above all<\/strong>, she was President of JD Fashion at JD.com<\/strong>. The latter, along with Tmall (Alibaba), is a real e-commerce heavyweight in China<\/strong>, already claiming 30 million members by 2022<\/strong>. For the full year 2023, JD.com reported net revenues of RMB 1,084.7 billion<\/strong> (US$152.8 billion), up 3.7% on 2022.<\/p>\n <\/p>\n Arriving at JD.com in 2017<\/strong>, Xia Ding not only headed the e-commerce platform’s fashion department<\/strong> but also oversaw the late 2017 launch of TOPLIFE, JD.com’s proprietary luxury e-commerce platform<\/strong>. She was then responsible for all partnerships with international brands<\/strong> and drove merchandising strategies while working directly with designers and fashion editors.<\/p>\n <\/p>\n Her role at JD.com led to her recognition by Forbes magazine<\/strong> as one of the 100 most important businesswomen of 2018<\/strong>, and her entry in 2017<\/strong> into the top 10 most influential figures in China’s fashion industry<\/strong>.<\/p>\n <\/p>\n Xia Ding was also previously Vice President of Retail at Nielsen in China and Vice President and Director for twenty years at HanesBrands Inc.<\/strong> where she led expansion efforts in China.<\/p>\n <\/p>\n “Xia Ding is an outstanding leader<\/strong> with extensive experience in corporate management, digital transformations and strategic business development,” said Alia Gogi, president of Sephora. She said she was “confident that her skills, retail knowledge, digital and e-commerce expertise<\/strong>, and proven track record in building and sustaining profitable businesses will take Sephora Greater China into its next phase of growth and success.”<\/p>\n <\/p>\n \t\tExpansion focused on China and Asia<\/h2>\n\n<\/p>\n