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This is the “divination” exercise once again undertaken by the O.di.C. color-material styling and prospecting bureau<\/strong>. A highly useful exercise for its customers in the fields of home textiles, tableware, furniture, coverings for the Home and Hospitality or Lifestyle <\/strong>in the broadest sense…<\/p>\n <\/p>\n To provide the trend books (scenarios, color ranges, materials and harmonies…)<\/strong> that will help them build their collections, the agency has launched its branches everywhere<\/strong> to capture the zeitgeist, whether in France or abroad: Fashion or Design Weeks, trade shows dedicated to the home (Maison & Objets) and textiles (Premi\u00e8re Vision), major fashion and cultural events and venues (Festival d’Hy\u00e8res, Festival de la photo d’Arles, live shows, art galleries, concept stores, department stores…)<\/strong>, monitoring of the French and foreign trade press…<\/p>\n <\/p>\n <\/p>\n The team at this agency, founded in Lyon 12 years ago<\/strong> and now with offices in Paris and Marseille<\/strong>, boasts a sufficiently trained eye to use the right filters…<\/p>\n <\/p>\n Founder Sophie Odic<\/strong> has a rich cross-disciplinary background. A graduate in Ceramic Design from the Olivier de Serres School of Applied Arts<\/strong>, as well as in Textile Design from Ensad Art D\u00e9cos in Paris<\/strong> and an eMBA in Global Fashion Management from the Institut Fran\u00e7ais de la Mode (IFM)<\/strong>, she then consolidated her expertise in textiles, decors and colors, spending seven years on the fashion team at the Premi\u00e8re Vision textile trade show<\/strong>. She also became a design consultant for BPI France<\/strong> and an auditor for INMA<\/strong>, the French national institute for the Entreprises du Patrimoine Vivant (EPV)<\/strong> label for the textile, leather goods and footwear sectors.<\/p>\n <\/p>\n <\/p>\n To sharpen her eye and her forecasts, she relies on an agile core of seven employees<\/strong>, most of whom share time with another activity, always linked to the art, design and fashion professions. Their complementary expertise (color, textile design, graphic design, digital, sociological and editorial approaches)<\/strong> enables them to “create teams dedicated to tailor-made projects”.<\/p>\n <\/p>\n <\/p>\n For Autumn-Winter 2025-26, O.di.C has identified four major scenarios<\/strong>, respectively named “Quiet augmented”, “Shape of Live”, “Collectif Experimental” and “Color Move”<\/strong>, each associated with a consumer profile.<\/p>\n <\/p>\n These were presented exclusively to customers and prospects on April 18 at the Villa Cr\u00e9atis in Lyon<\/strong>, and on April 24 at the Institut Fran\u00e7ais de la Mode (IFM)<\/strong> in Paris.<\/p>\n <\/p>\n <\/p>\n Behind the “Quiet Augmented”<\/strong> trend, we find “a singular, quiet approach to the classics that punctuate our daily lives”<\/strong>, “where geometry and curves merge to create that elegance that transcends the ages”. There’s nothing monotonous about it, and on the contrary, it allows us to “suggest strong emotions”, thanks to the marriage of opposites<\/strong>: “moments of exaggeration” that free the classic, “sober and grandiose” blends of “mastery and voluptuousness”… To illustrate this new aesthetic, Sophie Odic evokes Valentino<\/strong>‘s July 2023 runway show, in which silhouettes in voluptuous fabrics from its Haute Couture collection are paraded in the classical setting of Chantilly. Or Prada’s Autumn-Winter 2023-24 campaign<\/strong>, illustrating “one of the key concepts of this trend, namely sober and grandiose”.<\/p>\n <\/p>\n <\/p>\n The color ranges<\/strong> associated with this trend are “sober and precious<\/strong>, and range from ultra-dark (dark blue…) to warmer, voluptuous shades (tobacco, ice beige…) to natural blond, creating an “atmosphere of luminous, timeless elegance”.<\/p>\n <\/p>\n <\/p>\n Quiet Augmented” consumers appreciate a “radical minimalism that highlights their attachment to classicism, while playing with its codes”<\/strong>. When it comes to leisure activities, they cultivate escapism by visiting rather confidential destinations<\/strong> such as the chateaux of the Loire Valley or medieval villages in Ireland; they appreciate sports that combine movement and precision, such as tai-chi chuan; they appreciate innovative gastronomy<\/strong>; they are convinced of the role of innovation as a vector for a more virtuous luxury; and in terms of eco-responsibility, they seek “total traceability” and are in favor of the sustainability of materials and manufacturing.<\/strong><\/p>\n <\/p>\n <\/p>\nA trained eye<\/h2>\n
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Four scenarios<\/h2>\n
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Quiet Augmented<\/h2>\n
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Shape of life<\/h2>\n
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