{"id":139022,"date":"2024-04-30T16:15:15","date_gmt":"2024-04-30T14:15:15","guid":{"rendered":"https:\/\/luxus-plus.com\/hermes-inaugurates-its-second-store-in-mumbai\/"},"modified":"2024-04-30T16:15:15","modified_gmt":"2024-04-30T14:15:15","slug":"hermes-inaugurates-its-second-store-in-mumbai","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/hermes-inaugurates-its-second-store-in-mumbai\/","title":{"rendered":"Herm\u00e8s inaugurates its second store in Mumbai"},"content":{"rendered":"

To set up its third Indian outlet, its second in Mumbai, the saddler chose the Jio World Plaza, a booming luxury mall owned by the Reliance Industries group, owned by Indian billionaire Mukesh Ambani.<\/h4>\n

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To attract the Indian eye<\/strong>, in a country where color is king, it’s important to make a splash<\/strong>. And to appeal to a people with a strong nationalist sensibility, it’s a good idea to pay tribute to the local craftsmanship of excellence and the powerful film industry.<\/p>\n

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These elements were not lost on Herm\u00e8s<\/strong>, which played these cards to the hilt for its third store on the Asian peninsula and second in Mumbai.<\/strong><\/p>\n

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The latter was inaugurated on April 25 on the second floor of Jio World Plaza<\/strong>, a fast-growing luxury mall belonging to the Reliance Industries group.<\/strong><\/p>\n

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Herm\u00e8s<\/strong>, which began experimenting with the Indian market<\/strong> as early as 2008 (six years after Louis Vuitton, the pioneer of French luxury in the country), had taken its first steps in New Delhi<\/strong>, the capital, with a space in the Oberoi<\/strong> hotel, then in the DLF Emporio shopping mall<\/strong> before moving to another mall, The Chanakya<\/strong>.<\/p>\n

First store in Mumbai in 2011<\/h2>\n

The saddler had also opened its first store in Mumbai’s historic city center back in 2011<\/strong>, in the Bharat Insurance Building. At the time, it caused a sensation by opening a store on the street, at a time when Western luxury was still confined to hotels. Further proof of his audacity, he not only sold his bags and scarves, but also limited edition saris<\/strong> at 6,000 euros!<\/p>\n

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